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{{Article for deletion/dated|page=Brown living|timestamp=20241001010905|year=2024|month=October|day=1|substed=yes|help=off}}

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{{Infobox company

| name = Brown Living

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== Overview ==

Founded in 2019 by Chaitsi Ahuja with in Mumbai, Brown Living currently has over 1,35,000 products from over 550+ sellers across the country.<ref name="j840">{{cite web | title=Spark 06: Feb – June 2023 – Stanford Seed Spark | website=web.stanford.edu | date=2023-06-01 | url=https://web.stanford.edu/group/stanfordseed/cgi-bin/seedspark/spark-06-feb-july-2023/ | access-date=2024-09-09}}</ref> They cater to over 220 categories from travel to home and living, fashion, personal care, pet care among the many.<ref name="a960">{{cite web | lastlast1=Nast | firstfirst1=Condé | last2=Kapoor | first2=Pragya | title=Looking to switch to a more sustainable lifestyle? Here are 10 items you should add to your zero-waste kit | website=Vogue India | date=2021-08-06 | url=https://www.vogue.in/culture-and-living/content/items-you-should-add-to-your-zero-waste-kit-sustainable-lifestyle | access-date=2024-09-09}}</ref> The platform curates products that are natural, sustainable, handmade, up-cycled, recycled, thrifted, earth-friendly, and are an alternative to plastics.<ref name="a593">{{cite web | title=Roasted peanut nut butter by Brown Living | website=Telegraph India | date=2022-02-18 | url=https://www.telegraphindia.com/my-kolkata/try-this/shop/roasted-peanut-nut-butter-by-brown-living/cid/1852318 | access-date=2024-09-09}}</ref> Brown Living claims that a part of their profits is invested in tree plantation to offset the carbon footprint generated through product.<ref name="p216">{{cite web | last=Preeth | first=Ani | title=Brown Living makes plastic-free living possible | website=ThePrint | date=2022-07-04 | url=https://theprint.in/ani-press-releases/brown-living-makes-plastic-free-living-possible/1023876/ | access-date=2024-09-09}}</ref>

The Sellers on their platform uses the backend system to list the products on the platform’s website the sellers use the backend panel to control inventory and order fulfilment on their end.<ref name="z733">{{cite web | last=Bhasin | first=Sonika | title=Explainer: A citizen’scitizen's guide to living sustainably in Mumbai | website=Citizen Matters | date=2022-05-10 | url=https://citizenmatters.in/explainer-a-citizen-guide-to-living-sustainably-in-mumbai/ | access-date=2024-09-09}}</ref> The curation team asks the proper questions of creators, assesses products holistically, and employs a proprietary framework called ‘The Brown Lens’ to find the ideal products for a consumer.<ref name="c922">{{cite web | title=टॉप इंडियन इकोफ्रेंडली स्टार्टअप्स | website=VIESTORIES | date=2022-01-03 | url=https://hindi.viestories.com/top-indian-ecofriendly-startups/ | access-date=2024-09-09}}</ref>

Brown Living claims that they were able to prevent 2,80,000+ kgs of plastic from ending up in landfills and the ocean, lessen the plastic footprint of over 70,000 consumers, and plant over 28,600+ trees across eight regions of India.<ref name="l144">{{cite web | title=Brown Living makes plastic-free living possible | website=Webindia123.com | date=2024-09-09 | url=https://news.webindia123.com/news/press_showdetailsPR.asp?cat=PRN&id=1264215 | access-date=2024-09-09}}</ref>