Not Like Us: Difference between revisions - Wikipedia

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=== Reception and analysis ===

The music video was met with widespread critical acclaim. Numerous publications and websites called it another victory lap for Lamar in his feud with Drake.{{efn|According to ''[[Pitchfork (website)|Pitchfork]]'',<ref name="PFMV">{{Cite web |last=Strauss |first=Matthew |date=July 4, 2024 |title=Kendrick Lamar Takes His Victory Lap With New "Not Like Us" Video: Watch |url=https://pitchfork.com/news/kendrick-lamar-takes-his-victory-lap-with-new-not-like-us-video-watch/ |access-date=July 5, 2024 |website=[[Pitchfork (website)|Pitchfork]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705000651/https://pitchfork.com/news/kendrick-lamar-takes-his-victory-lap-with-new-not-like-us-video-watch/ |url-status=live }}</ref> ''[[Variety (magazine)|Variety]]'',<ref name="VARMV">{{Cite web |last=Horowitz |first=Steven |date=July 4, 2024 |title=Kendrick Lamar Releases Video for 'Not Like Us,' Taking a Victory Lap for the West Coast |url=https://variety.com/2024/music/news/kendrick-lamar-not-like-us-video-1236060778/ |access-date=July 5, 2024 |website=[[Variety (magazine)|Variety]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705014914/https://variety.com/2024/music/news/kendrick-lamar-not-like-us-video-1236060778/ |url-status=live }}</ref> ''[[Vulture (website)|Vulture]]'',<ref name=VMV>{{Cite web |last=Curto |first=Justin |date=July 4, 2024 |title=Kendrick Lamar Takes a Victory Lap With 'Not Like Us' Music Video |url=https://www.vulture.com/article/kendrick-lamar-not-like-us-music-video-drake.html |access-date=July 5, 2024 |website=[[Vulture (website)|Vulture]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705012223/https://www.vulture.com/article/kendrick-lamar-not-like-us-music-video-drake.html |url-status=live }}</ref> ''[[GQ]]'',<ref name="GQMV" /> ''[[People (magazine)|People]]'',<ref name="PEOPLEMV">{{Cite web |last=Perkins |first=Njera |date=July 5, 2024 |title=Kendrick Lamar Takes More Shots at Drake and Whacks an OVO Owl Piñata in Victory Lap 'Not Like Us' Video |url=https://people.com/kendrick-lamar-takes-more-shots-drake-not-like-us-video-watch-8674101 |access-date=July 5, 2024 |website=[[People (magazine)|People]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705195834/https://people.com/kendrick-lamar-takes-more-shots-drake-not-like-us-video-watch-8674101 |url-status=live }}</ref> and ''[[The Hollywood Reporter]]''.<ref name="THRMV">{{Cite web |last1=Phillips |first1=Zoe |last2=Rahman |first2=Abid |date=July 4, 2024 |title=Kendrick Lamar Releases "Not Like Us" Music Video, Takes More Shots at Drake |url=https://www.hollywoodreporter.com/news/music-news/kendrick-lamar-not-like-us-music-video-1235939286/ |access-date=July 5, 2024 |website=[[The Hollywood Reporter]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705020131/https://www.hollywoodreporter.com/news/music-news/kendrick-lamar-not-like-us-music-video-1235939286/ |url-status=live }}</ref>}} [[CBC News]] called it a moment of re-ignition of the feud,<ref>{{Cite web |last=Weaver |first=Jackson |date=July 5, 2024 |title=Kendrick's Not Like Us music video pits former Raptor DeMar DeRozan against Drake |url=https://www.cbc.ca/news/entertainment/drake-lamar-not-like-us-music-video-1.7255472 |access-date=July 5, 2024 |~~website~~publisher=[[CBC News]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705185327/https://www.cbc.ca/news/entertainment/drake-lamar-not-like-us-music-video-1.7255472 |url-status=live }}</ref> while ''[[Vibe (magazine)|Vibe]]'' opined it as Lamar's "knockout punch" against the rapper.<ref name="VIBEMV">{{Cite web |last=Griffin |first=Marc |date=July 5, 2024 |title=Kendrick Lamar Defeats Drake By Unanimous Decision With "Not Like Us" Video |url=https://www.vibe.com/music/videos/kendrick-lamar-drake-not-like-us-video-1234891650/ |access-date=July 5, 2024 |website=[[Vibe (magazine)|Vibe]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705153224/https://www.vibe.com/music/videos/kendrick-lamar-drake-not-like-us-video-1234891650/ |url-status=live }}</ref> The video's content also discredited many allegations and claims that Drake had dissed Lamar with, including refuting Drake's derogatory claims against his family with their appearance in the video dancing happily alongside him,<ref name="EWMV" /><ref name="GQMV" /> as well as the video credits reading "Directed by Dave Free and Kendrick Lamar", which dispelled rumors that Lamar and his creative partner had been in conflict with each other.<ref name="EWMV" /><ref name="UPMV">{{Cite web |last=Rossignol |first=Derrick |date=July 5, 2024 |title=Everybody Who Appears In Kendrick Lamar's 'Not Like Us' Video |url=https://uproxx.com/music/kendrick-lamar-not-like-us-video-everybody-who-appears/ |access-date=July 6, 2024 |website=[[UPROXX]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705163813/https://uproxx.com/music/kendrick-lamar-not-like-us-video-everybody-who-appears/ |url-status=live }}</ref>

Vinson Cunningham of ''[[The New Yorker]]'' thought that the video's Independence Day release was a "[[Jingoism|jingoistic]] move" that draws a "bright line" along the [[Canada–United States border]]. He made an "[[Garden of Eden|Edenic]]" comparison to the image of Lamar and his family posing with [[Grant Wood]]'s ''[[American Gothic]]'' (1930) and [[Gordon Parks]]'s [[American Gothic (photograph)|1942 photograph of the same name]], arguing that the frame inaugurated a "new sort" of [[Culture of the United States|American iconography]].<ref name="Cunningham">{{Cite magazine |last=Cunningham |first=Vinson |date=July 11, 2024 |title=Kendrick Lamar's Freedom Summer |url=https://www.newyorker.com/culture/on-television/kendrick-lamars-freedom-summer |url-status=live |archive-url=https://archive.today/20240712112308/https://www.newyorker.com/culture/on-television/kendrick-lamars-freedom-summer |archive-date=July 12, 2024 |access-date=July 12, 2024 |magazine=[[The New Yorker]] |language=en-US |issn=0028-792X}}</ref> ''[[Entertainment Weekly]]'' observed the inclusion of new music in the intro to the video, noting fan speculation that it was to be included in Lamar's potential next studio album.<ref name="EWMV" /> ''[[USA Today]]''{{'}}s Naledi Ushe mused that with the release of the music video, Lamar had aimed to take Drake's "song of the summer trophy", noting Drake's perceived achievement with several of his late 2010s singles and the relative failure of the singles from ''[[For All the Dogs]]'' (2023), leaving the title open for Lamar and [[Sabrina Carpenter]] with "[[Espresso (song)|Espresso]]" to contend.<ref>{{Cite web |last=Ushe |first=Naledi |date=July 5, 2024 |title=Kendrick Lamar owns the summer with 'Not Like Us' music video, continues Drake diss |url=https://www.usatoday.com/story/entertainment/music/2024/07/05/kendrick-lamar-not-like-us-music-video-drake/74307112007/ |access-date=July 5, 2024 |website=[[USA Today]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705201417/https://www.usatoday.com/story/entertainment/music/2024/07/05/kendrick-lamar-not-like-us-music-video-drake/74307112007/ |url-status=live }}</ref> [[NBC News]] noted the song's appraisal as a celebration of Compton and the West Coast.<ref name="NBCMV">{{Cite web |last=Tolentino |first=Daysia |date=July 5, 2024 |title=Kendrick Lamar drops 'Not Like Us' music video amid Drake feud |url=https://www.nbcnews.com/news/kendrick-lamar-drake-feud-not-like-us-music-video-rcna160413 |access-date=July 5, 2024 |website=[[NBC]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705162454/https://www.nbcnews.com/news/kendrick-lamar-drake-feud-not-like-us-music-video-rcna160413 |url-status=live }}</ref> ''[[GQ]]'' appreciated Lamar's choice of [[fashion]] style in the video, pointing out that his wearing of a [[Prada]] suit and multiple [[Martine Rose]] track jackets reinforced a [[The Hillbillies|claim]] that he made a year ago that he "is the best-dressed MC in rap".<ref name="GQFSHNMV">{{Cite web |last=Cartter |first=Eileen |date=July 5, 2024 |title=Kendrick Lamar's 'Not Like Us' Video Reasserts His Claim as Rap's Style God |url=https://www.gq.com/story/kendrick-lamar-not-like-us-music-video-fashion |access-date=July 5, 2024 |website=[[GQ]] |archive-date=July 5, 2024 |archive-url=https://web.archive.org/web/20240705175747/https://www.gq.com/story/kendrick-lamar-not-like-us-music-video-fashion |url-status=live }}</ref>