The Impact of New Visual Media on Discourse and Persuasion in the War Film

In this paper, I examine the role of emotional contagion in our affective engagement with narrative fiction film, focusing in particular on how spectator responses based on emotional contagion differ from those based on more sophisticated emotional processes. I begin by explaining emotional contagion and the processes involved in it. Next, I consider how film elicits emotional contagion. I then argue that emotional contagion responses are unique and should be clearly distinguished from responses based on other emotional processes, such as empathy. Finally, I explain why contagion responses are a significant feature of spectators engagement with narrative fiction film.

This paper attempts to trace the psychological routes to empathy by assessing the relative merits of three alternatives. Traditionally, empathy has been explained in terms of two psychological processes: association and simulation. After concurring that associative connections play a significant role in generating empathy, the paper focuses on the imaginative activity of simulation, arguing that many of our empathetic responses to film characters can be spelt out in the alternative terms of emotion related appraisal. In order to demonstrate this point, the paper analyses an example of empathy from Hitchcock‘s Psycho (1960), concluding that the term ‘simulation’ should be reserved for those instances in which we deliberately attempt to imaginatively entertain a characters thoughts and feelings.

One key aspect of characterization is the construction of character psychology, the attribution to fictional representations of beliefs and desires, personality traits, and moods and emotions. Characters are products of social cognition, the human propensity for making sense of others. However, they are also products of artists who fashion them to appeal to our nature as social beings. Through an analysis of Todd Solondz‘s Welcome to the Dollhouse (1995), this paper describes three processes of social cognition which are crucial for audiovisual characterization: folk psychology, causal attribution, and emotion expressions.

Film viewers responses to characters are of a great variety; global notions of ‘identification’, ‘empathy’, or ‘parasocial interaction’ are too reductive to capture their rich nuances. This paper contributes to current theoretical accounts by clarifying the intuitive notion of ‘being close’ to characters, drawing on social and cognitive psychology. Several kinds of closeness are distinguished: spatiotemporal proximity, understanding and perspective-taking, familiarity and similarity, PSI, and affective closeness. These ways of being close to characters interact in probabilistic ways, forming a system. Understanding its patterns might help us to more precisely analyze the varieties of character engagement, which is demonstrated by an analysis of David Fincher‘s Fight Club (1999).