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Shortened footnote and citation:

{{sfn|Michelis|2010|p=}}

* {{cite book | last=Michelis | first=Daniel | title=Social Media Handbuch | publisher=Nomos, Ed. Reinhard Fischer | publication-place=Baden-Baden | date=2010 | isbn=978-3-8329-5470-3 | language=de}}

Named reference:

<ref name="x754">{{cite book | last=Michelis | first=Daniel | title=Social Media Handbuch | publisher=Nomos, Ed. Reinhard Fischer | publication-place=Baden-Baden | date=2010 | isbn=978-3-8329-5470-3 | language=de | page=}}</ref>