- Society attacks early, when the individual is helpless.
- The strengthening of behavior which results from reinforcement is appropriately called "conditioning". In operant conditioning we "strengthen" an operant in the sense of making a response more probable or, in actual fact, more frequent.
- Science and Human Behavior (1953).
- Let men be happy, informed, skillful, well behaved, and productive.
- Freedom and the control of men (1955/1956). American Scholar, 25(1), 47-65.
- Education is what survives when what has been learned has been forgotten.
- The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
- Contingencies of Reinforcement: A Theoretical Analysis (1969)
- We admire people to the extent that we cannot explain what they do, and the word "admire" then means "marvel at."
- Beyond Freedom and Dignity (1972)
- A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
- Beyond Freedom and Dignity (1972)
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