Celsius Holdings
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== History == |
== History == |
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Celsius Holding is |
Celsius Holding is a United States energy drink company created in 2004 by Steve Haley. In 2009, the company released the first energy drink in [[Sweden]] and ended with a revenue of 5.86 million in its first year.<ref name=":6">{{Cite web |title=Celsius Holdings Financial Statements 2009-2024 {{!}} CELH |url=https://www.macrotrends.net/stocks/charts/CELH/celsius-holdings/financial-statements |access-date=2024-03-17 |website=www.macrotrends.net}}</ref> The company was supported in it's early years by Carl DeSantis, an entrepreneur who invested and opened credit lines for Celsius Holdings to advance and become public.<ref name=":0" /> Celsius in 2017 rang the [[Nasdaq]] bell to celebrate it's listing on the [[Nasdaq|Nasdaq Capital Market]].<ref>{{Cite web |last=holdings |date=2017-06-05 |title=Celsius Holdings, Inc. to Ring the Nasdaq Stock Market Opening Bell on Tuesday, June 6, 2017 |url=https://www.celsiusholdingsinc.com/2017/06/celsius-holdings-inc-ring-nasdaq-stock-market-opening-bell-tuesday-june-6-2017/ |access-date=2024-03-17 |website=Celsius Holdings Inc. |language=en-US}}</ref> Celsius Holdings with an annual [[revenue]] of almost $36 million at the end of 2017.<ref>{{Cite web |title=Celsius Holdings revenue 2022 |url=https://www.statista.com/statistics/1343264/celsius-holdings-revenue/ |access-date=2024-03-17 |website=Statista |language=en}}</ref> |
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In April of 2018, John Fieldly became the [[Chief executive officer|CEO]] of Celsius after working as the [[Chief financial officer|CFO]] since 2012.<ref name=":7">{{Cite web |last=Nast |first=Condé |date=2023-11-07 |title=How the CEO of Celsius Turned a Failing Brand into a Legitimate Red Bull Competitor |url=https://www.gq.com/story/gq-clout-john-fieldly |access-date=2024-03-17 |website=GQ |language=en-US}}</ref> At the time of his take over in 2018, Celsius Holdings was worth $280 million.<ref name=":7" /> As of March 2024, the company is worth $21.63 billion.<ref>{{Cite web |title=Celsius Holdings (CELH) Market Cap & Net Worth |url=https://stockanalysis.com/stocks/celh/market-cap/ |access-date=2024-03-17 |website=Stock Analysis |language=en}}</ref> |
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Celsius hit over one hundred million in revenue in 2020 ending the year with $130.726 million.<ref name=":6" /> In 2021, the ending revenue was $314.272 million.<ref name=":6" /> In 2022, the ending revenue was $653.604 million.<ref name=":6" /> |
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== Celsius Line of Product == |
== Celsius Line of Product == |
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Celsius has different product lines that contain different caffeine levels.<ref name=":3">{{Cite web |title=Essential Facts |url=https://www.celsius.com/essential-facts/ |access-date=2024-03-17 |website=CELSIUS |language=en-US}}</ref> |
Celsius has different [[Product line extension|product lines]] that contain different [[caffeine]] levels.<ref name=":3">{{Cite web |title=Essential Facts |url=https://www.celsius.com/essential-facts/ |access-date=2024-03-17 |website=CELSIUS |language=en-US}}</ref> |
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* '''Celsius Live Fit''' [Contains 200mg of Caffeine]<ref name=":3" /> |
* '''Celsius Live Fit''' [Contains 200mg of Caffeine]<ref name=":3" /> |
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==== Caffeine ==== |
==== Caffeine ==== |
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Celsius contains 100mg - 300mg depending on the product line and size of the can. Health professionals suggest you drink no more than 400mg of caffeine per day.<ref name=":5">{{Cite journal |last=Commissioner |first=Office of the |date=2023-09-06 |title=Spilling the Beans: How Much Caffeine is Too Much? |url=https://www.fda.gov/consumers/consumer-updates/spilling-beans-how-much-caffeine-too-much |journal=FDA |language=en}}</ref> Ingesting more than 400mg can result in an overdose of caffeine with the symptoms: trouble falling asleep, jittery or anxious behavior, headache, stomach pain, nausea, increased heart rate, and negative mood changes. <ref name=":5" /> |
Celsius contains 100mg - 300mg depending on the [[Product line extension|product line]] and size of the can. Health professionals suggest you drink no more than 400mg of [[caffeine]] per day.<ref name=":5">{{Cite journal |last=Commissioner |first=Office of the |date=2023-09-06 |title=Spilling the Beans: How Much Caffeine is Too Much? |url=https://www.fda.gov/consumers/consumer-updates/spilling-beans-how-much-caffeine-too-much |journal=FDA |language=en}}</ref> Ingesting more than 400mg can result in an [[Caffeine overdose|overdose of caffeine]] with the symptoms: trouble falling asleep, jittery or anxious behavior, headache, stomach pain, nausea, increased heart rate, and negative mood changes. <ref name=":5" /> |
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==== NCAA Banned ==== |
==== NCAA Banned ==== |
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Celsius in 2021, having included traces of substances [[NCAA banned substances]] |
Celsius in 2021, having included traces of substances [[NCAA banned substances]]<nowiki/>was banned from the NCAA. [[Ginseng]], [[guarana]], [[L-carnitine]], and [[taurine]] are substances included in the Celsius Energy Drinks but is banned by the [[National Collegiate Athletic Association|NCAA]].<ref name=":2">{{Cite web |last=LifeWallet |date=2023-06-29 |title=Celsius Energy Drink Banned by NCAA for Containing Illegal Substances - LifeWallet Network |url=https://www.lifwnetwork.com/insights/sports-insights/celsius-energy-drink-banned-by-ncaa-for-containing-illegal-substances/ |access-date=2024-03-06 |language=en}}</ref> The NCAA created the banned substances listing to protect student-athletes from harmful [[Stimulant|stimulants]] and to prevent cheating through [[Performance-enhancing substance|performance enhancing substances]]. |
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== Partnerships and Sponsorships == |
== Partnerships and Sponsorships == |
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==== Investments ==== |
==== Investments ==== |
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Carl DeSantis, billionaire [[Entrepreneurship|entrepreneur]], invested in the early months of Celsius in 2004.<ref name=":0">{{Cite web |last=Tucker |first=Hank |title=Florida Octogenarian Becomes A Billionaire After Investing In Celsius Energy Drink |url=https://www.forbes.com/sites/hanktucker/2021/04/07/florida-octogenarian-becomes-a-billionaire-after-investing-in-celsius-energy-drink/ |access-date=2024-03-05 |website=Forbes |language=en}}</ref> DeSantis continued to invest in Celsius over the span of Celsius's development because the company intrested him, despite the numbers not meeting the goals. In 2010, a $3 million dollar credit line was invested to Celsius for an advertising campaign to promote the new products, but the money did not create the outcome expected.<ref name=":0" /> As a stakeholder, he provided advice to the Celsius team and assisted with leadership changes in 2012 when the company was not meeting the expected business goals.<ref name=":0" /> DeSantis died having earned $1.2 billion dollars from a 31% stake of Celsius Holdings.<ref name=":0" /> |
Carl DeSantis, billionaire [[Entrepreneurship|entrepreneur]], invested in the early months of Celsius in 2004.<ref name=":0">{{Cite web |last=Tucker |first=Hank |title=Florida Octogenarian Becomes A Billionaire After Investing In Celsius Energy Drink |url=https://www.forbes.com/sites/hanktucker/2021/04/07/florida-octogenarian-becomes-a-billionaire-after-investing-in-celsius-energy-drink/ |access-date=2024-03-05 |website=Forbes |language=en}}</ref> DeSantis continued to invest in Celsius over the span of Celsius's development because the company intrested him, despite the numbers not meeting the goals. In 2010, a $3 million dollar credit line was invested to Celsius for an advertising campaign to promote the new products, but the money did not create the outcome expected.<ref name=":0" /> As a [[Stakeholder (corporate)|stakeholder]], he provided advice to the Celsius team and assisted with leadership changes in 2012 when the company was not meeting the expected business goals.<ref name=":0" /> DeSantis died having earned $1.2 billion dollars from a 31% stake of Celsius Holdings.<ref name=":0" /> |
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[[PepsiCo]] invested $550 million in Celsius Holdings to boost the company's growth in retailers and independent stores.<ref>{{Cite web |last=LoRé |first=Michael |title=Celsius’ Push Into Pro Sports Energized By PepsiCo Investment |url=https://www.forbes.com/sites/michaellore/2023/11/15/celsius-push-into-pro-sports-energized-by-pepsico-investment/ |access-date=2024-03-06 |website=Forbes |language=en}}</ref> This translates to a 8.5% minority stake in Celsius Holdings.<ref>{{Cite web |last=Lucas |first=Amelia |date=2022-08-01 |title=PepsiCo takes $550 million stake in energy drink maker Celsius |url=https://www.cnbc.com/2022/08/01/pepsico-takes-550-million-stake-in-energy-drink-maker-celsius-.html |access-date=2024-03-06 |website=CNBC |language=en}}</ref> |
[[PepsiCo]] invested $550 million in Celsius Holdings to boost the company's growth in retailers and independent stores.<ref>{{Cite web |last=LoRé |first=Michael |title=Celsius’ Push Into Pro Sports Energized By PepsiCo Investment |url=https://www.forbes.com/sites/michaellore/2023/11/15/celsius-push-into-pro-sports-energized-by-pepsico-investment/ |access-date=2024-03-06 |website=Forbes |language=en}}</ref> This translates to a 8.5% minority stake in Celsius Holdings.<ref>{{Cite web |last=Lucas |first=Amelia |date=2022-08-01 |title=PepsiCo takes $550 million stake in energy drink maker Celsius |url=https://www.cnbc.com/2022/08/01/pepsico-takes-550-million-stake-in-energy-drink-maker-celsius-.html |access-date=2024-03-06 |website=CNBC |language=en}}</ref> |
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==== Sports & College ==== |
==== Sports & College ==== |
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Celsius Holdings partners with [[Learfield]], a collegiate sports marketing company, to form partnerships with potentially aspiring college students.<ref>{{Cite web |last=admin |date=2023-08-28 |title=CELSIUS® Adds 4 New Colleges to Its Roster, Fueling Students and Athletes with Essential Energy |url=https://www.learfield.com/2023/08/celsius-adds-5-new-colleges-to-its-roster-fueling-students-and-athletes-with-essential-energy/ |access-date=2024-03-07 |website=LEARFIELD |language=en-US}}</ref> |
Celsius Holdings partners with [[Learfield]], a collegiate sports marketing company, to form partnerships with potentially aspiring college students.<ref>{{Cite web |last=admin |date=2023-08-28 |title=CELSIUS® Adds 4 New Colleges to Its Roster, Fueling Students and Athletes with Essential Energy |url=https://www.learfield.com/2023/08/celsius-adds-5-new-colleges-to-its-roster-fueling-students-and-athletes-with-essential-energy/ |access-date=2024-03-07 |website=LEARFIELD |language=en-US}}</ref> |
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Celsius University was created in 2022 to create paid |
Celsius University was created in 2022 to create paid, student ambassadors that can advertise the product line on college campuses.<ref name=":4">{{Cite web |last=Richardson |first=Jenna |date=2023-04-03 |title=Celsius University: How Celsius Is Living Fit with College Students |url=https://platformmagazine.org/2023/04/03/celsius-university-how-celsius-is-living-fit-with-college-students/ |access-date=2024-03-17 |website=Platform Magazine |language=en-US}}</ref> College students need caffeine to stay awake, to increase their mood, and assist with performance because the college work can take a toll on the bodies of students.<ref>{{Cite web |last=Perron |first=Olivia Bonanni,Mallory Mullen,Taylor Falcon,Humphrey Huang,Allison Lowry,Tracy |date=2022-12-02 |title=Caffeine: Effects on sleep and academic performance in college students |url=https://www.journalofchildhealth.com/content/health-promotion/caffeine-effects-on-sleep-and-academic-performance-in-college-students/ |access-date=2024-03-17 |website=British Journal of Child Health |language=en}}</ref> The Celsius University allows for college students to advertise to their peers that this drink will help their body with caffeine so it can keep running while they continue to study.<ref name=":4" /> |
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== Litigations == |
== Litigations == |
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Celsius is an energy drink owned by Celsius Holdings founded by Steve Haley. Celsius is a beverage containing stimulants that equivalents to 200-300mg of caffeine which assists in increasing brain and nervous system activity.[1][2]
History
Celsius Holding is a United States energy drink company created in 2004 by Steve Haley. In 2009, the company released the first energy drink in Sweden and ended with a revenue of 5.86 million in its first year.[3] The company was supported in it's early years by Carl DeSantis, an entrepreneur who invested and opened credit lines for Celsius Holdings to advance and become public.[4] Celsius in 2017 rang the Nasdaq bell to celebrate it's listing on the Nasdaq Capital Market.[5] Celsius Holdings with an annual revenue of almost $36 million at the end of 2017.[6]
In April of 2018, John Fieldly became the CEO of Celsius after working as the CFO since 2012.[7] At the time of his take over in 2018, Celsius Holdings was worth $280 million.[7] As of March 2024, the company is worth $21.63 billion.[8]
Celsius hit over one hundred million in revenue in 2020 ending the year with $130.726 million.[3] In 2021, the ending revenue was $314.272 million.[3] In 2022, the ending revenue was $653.604 million.[3]
Celsius Line of Product
Celsius has different product lines that contain different caffeine levels.[9]
- Celsius Live Fit [Contains 200mg of Caffeine][9]
- Celsius Heat [Contains 300mg of Caffeine][9]
- Celsius BCAA+ Energy [Contains 100mg of Caffeine][9]
- Celsius with Stevia [Contains 200mg of Caffeine][9]
- Celsius On-The-Go [Contains 200mg of Caffeine][9]
Celsius Live Fit, Heat, BCAA+, and Stevia Flavors
| Raspberry Peach | Astro Vibe | Cosmic Vibe | Green Apple Cherry |
| Lemon Lime | Strawberry Lemonade | Tropical Vibe | Peach Vibe |
| Orange | Wild Berry | Grape Rush | Raspberry Acai Green Tea |
| Galaxy Vibe | Blue Razz Lemonade | Oasis Vibe | Fantasy Vibe |
| Arctic Vibe | Mango Passionfruit | Strawberry Guava | Fuji Apple Pear |
| Kiwi Guava | Watermelon | Cola | Peach Mango Green Tea |
Celsius Live Fit Essentials Flavors
| Fruit Burst | Blue Crush | Dragon Berry | Mango Tango | Cherry Limeade | Orangesicle |
Celsius On-The Go Flavors
| Strawberry Coconut | Blueberry Lemonade | Kiwi Guava Lime | Dragonfruit Lime | Berry |
| Strawberry Mango | Watermelon Ice | Cranberry Lemon | Orange |
Composition and Health Risks
| Nutritional value per 100 g (3.5 oz) | |||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 10 kcal (42 kJ) | ||||||||||||||||||||||||||||
0mg | |||||||||||||||||||||||||||||
0mg | |||||||||||||||||||||||||||||
0mg | |||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||||||||
| Caffeine | 200mg | ||||||||||||||||||||||||||||
| †Percentages estimated using US recommendations for adults,[10] except for potassium, which is estimated based on expert recommendation from the National Academies.[11] | |||||||||||||||||||||||||||||
Ingredients
Celsius use of green tea extract boosts mood and energy through it's caffeine contents and epigallocatechin gallate (EECG) an antioxidant.[12] Celsius use of guarana seed extract adds caffeine content.[12] Celsius use of ginger root is used for spice and for the anti-inflammatory effects.[12]
Caffeine
Celsius contains 100mg - 300mg depending on the product line and size of the can. Health professionals suggest you drink no more than 400mg of caffeine per day.[13] Ingesting more than 400mg can result in an overdose of caffeine with the symptoms: trouble falling asleep, jittery or anxious behavior, headache, stomach pain, nausea, increased heart rate, and negative mood changes. [13]
NCAA Banned
Celsius in 2021, having included traces of substances NCAA banned substanceswas banned from the NCAA. Ginseng, guarana, L-carnitine, and taurine are substances included in the Celsius Energy Drinks but is banned by the NCAA.[14] The NCAA created the banned substances listing to protect student-athletes from harmful stimulants and to prevent cheating through performance enhancing substances.
Investments
Carl DeSantis, billionaire entrepreneur, invested in the early months of Celsius in 2004.[4] DeSantis continued to invest in Celsius over the span of Celsius's development because the company intrested him, despite the numbers not meeting the goals. In 2010, a $3 million dollar credit line was invested to Celsius for an advertising campaign to promote the new products, but the money did not create the outcome expected.[4] As a stakeholder, he provided advice to the Celsius team and assisted with leadership changes in 2012 when the company was not meeting the expected business goals.[4] DeSantis died having earned $1.2 billion dollars from a 31% stake of Celsius Holdings.[4]
PepsiCo invested $550 million in Celsius Holdings to boost the company's growth in retailers and independent stores.[15] This translates to a 8.5% minority stake in Celsius Holdings.[16]
Sports & College
Celsius Holdings partners with Learfield, a collegiate sports marketing company, to form partnerships with potentially aspiring college students.[17]
Celsius University was created in 2022 to create paid, student ambassadors that can advertise the product line on college campuses.[18] College students need caffeine to stay awake, to increase their mood, and assist with performance because the college work can take a toll on the bodies of students.[19] The Celsius University allows for college students to advertise to their peers that this drink will help their body with caffeine so it can keep running while they continue to study.[18]
Litigations
Class-Action Lawsuit
Celsius Holdings faced a class-action lawsuit in November 2022 for allegedly misleading customers with the ingredient citric acid being added as a flavor instead of a preservative. Celsius Holdings claimed that citric acid does not serve as a preservative, but as flavoring for their beverage. The lawsuit was settled outside of the court between the parties involved so there was no ruling against Celsius Holdings. The settlement agreed included that any class member who purchased a Celsius drink for their personal purposes to submit a claim for money back. Upon submission of a claim, you can receive up to $250 for $1 per Celsius drink, or $5 per package of 14 Celsius drinks if you have a receipt. Without a receipt, you can request up to $20 per household.
Flo Rida Lawsuit
Celsius Holdings faced a lawsuit in 2021 with Tramar Lacel Dillard (Flo Rida) for a breach on contract when the company allegedly withheld details about the funding they had. Flo Rida was a famous rapper that brought Celsius to his concerts and events to potentially help with advertisement. The court ruled in Flo Rida's favor that Celsius Holdings was in breach of contract as Flo Rida's publicity did assist in the company growth. Flo Rida was awarded $82.6 million in January of 2023 as a result of the lawsuit.[20]
Sources
- ^ Services, Department of Health & Human. "Caffeine". www.betterhealth.vic.gov.au. Retrieved 2024-03-05.
- ^ "How Much Caffeine is in a Celsius?". Ethan's. Retrieved 2024-03-05.
- ^ a b c d "Celsius Holdings Financial Statements 2009-2024 | CELH". www.macrotrends.net. Retrieved 2024-03-17.
- ^ a b c d e Tucker, Hank. "Florida Octogenarian Becomes A Billionaire After Investing In Celsius Energy Drink". Forbes. Retrieved 2024-03-05.
- ^ holdings (2017-06-05). "Celsius Holdings, Inc. to Ring the Nasdaq Stock Market Opening Bell on Tuesday, June 6, 2017". Celsius Holdings Inc. Retrieved 2024-03-17.
- ^ "Celsius Holdings revenue 2022". Statista. Retrieved 2024-03-17.
- ^ a b Nast, Condé (2023-11-07). "How the CEO of Celsius Turned a Failing Brand into a Legitimate Red Bull Competitor". GQ. Retrieved 2024-03-17.
- ^ "Celsius Holdings (CELH) Market Cap & Net Worth". Stock Analysis. Retrieved 2024-03-17.
- ^ a b c d e f "Essential Facts". CELSIUS. Retrieved 2024-03-17.
- ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
- ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
- ^ a b c Dietitian, Jamie N, Registered (2023-08-09). "Is Celsius Bad for You? The Truth from a Dietitian". The Balanced Nutritionist. Retrieved 2024-03-06.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ a b Commissioner, Office of the (2023-09-06). "Spilling the Beans: How Much Caffeine is Too Much?". FDA.
- ^ LifeWallet (2023-06-29). "Celsius Energy Drink Banned by NCAA for Containing Illegal Substances - LifeWallet Network". Retrieved 2024-03-06.
- ^ LoRé, Michael. "Celsius' Push Into Pro Sports Energized By PepsiCo Investment". Forbes. Retrieved 2024-03-06.
- ^ Lucas, Amelia (2022-08-01). "PepsiCo takes $550 million stake in energy drink maker Celsius". CNBC. Retrieved 2024-03-06.
- ^ admin (2023-08-28). "CELSIUS® Adds 4 New Colleges to Its Roster, Fueling Students and Athletes with Essential Energy". LEARFIELD. Retrieved 2024-03-07.
- ^ a b Richardson, Jenna (2023-04-03). "Celsius University: How Celsius Is Living Fit with College Students". Platform Magazine. Retrieved 2024-03-17.
- ^ Perron, Olivia Bonanni,Mallory Mullen,Taylor Falcon,Humphrey Huang,Allison Lowry,Tracy (2022-12-02). "Caffeine: Effects on sleep and academic performance in college students". British Journal of Child Health. Retrieved 2024-03-17.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ Lane, Barnaby. "Rapper Flo Rida won $82.6 million after suing energy drink company Celsius. Now he's launching a rival drink and wants to make it 'even healthier.'". Business Insider. Retrieved 2024-03-17.