4INFO: Difference between revisions - Wikipedia

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In March 2016, 4INFO and Crossix formed a [[strategic alliance]] for Household-Level [[Pharmaceutical marketing|Pharmaceutical Marketing]] Ad Targeting in the United States. 4INFO claims they did a six-month set-up process that doesn't allow personally-identifiable data touch the partners' systems in order to comply with [[Health Insurance Portability and Accountability Act|HIPAA]]. Data broker and services firm [[Acxiom]] sits in between Crossix and 4INFO.<ref>{{cite web|title=Data Partners to Tie Mobile Ads to Drug Refills, Doc Visits|url=http://adage.com/article/dataworks/data-partners-tie-mobile-ads-drug-refills-doc-visits/302937/| publisher =Adage|date=March 3, 2016 |accessdate=July 4, 2016}}</ref>

4INFO is a member of the [[Direct_Marketing_Association_(United_States)|Direct Marketing Association]] and currently serves on the DMA [[Cross-device_tracking|Cross-Device]] ID (XDID) Initiative Advisory Council .<ref>{{cite web|title=Cross-Device Identification - High-Impact Data and Marketing Opportunity|url=https://thedma.org/structured-innovation/cross-device-id/| publisher =DMA|date=December 6, 2016 |accessdate=December 6, 2016}}</ref>

== Privacy ==