Adbusters: Difference between revisions - Wikipedia

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}}'''Adbusters Media Foundation''' (called Adbusters or the Media Foundation) is a [[not-for-profit]], [[Anti-consumerism|anti-consumerist]] organization founded in 1989 by [[Kalle Lasn]] and [[Bill Schmalz]] in [[Vancouver, British Columbia, Canada]]. They describe themselves as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age."<ref>"[http://www.adbusters.org/network/about_us.php About Adbusters]". ''Adbusters.org''. Retrieved [[September 7]] [[2005]].</ref>▼

▲}}'''Adbusters Media Foundation''' (called Adbusters or the Media Foundation) is a [[not-for-profit]], [[Anti-consumerism|anti-consumerist]] organization founded in 1989 by [[Kalle Lasn]] and [[Bill Schmalz]] in [[Vancouver, British Columbia, Canada]]. They describe themselves as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age."<ref>"[http://www.adbusters.org/network/about_us.php About Adbusters]". ''Adbusters.org''. Retrieved [[September 7]] [[2005]].</ref>

The foundation publishes '''''Adbusters''''' ({{ISSN|0847-9097}}), a 120,000-circulation, reader-supported [[activist]] magazine, devoted to numerous political and social causes, many of which are anti-consumerist in nature. Adbusters has also launched numerous international social marketing campaigns, including [[Buy Nothing Day]] and [[TV turnoff|TV Turnoff Week]] and is known for their "subvertisements" that spoof popular [[advertisements]].<ref>http://www.pbs.org/kcts/affluenza/show/adbusters.html</ref>▼

▲The foundation publishes '''''Adbusters''''' ({{ISSN|0847-9097}}), a 120,000-circulation, reader-supported [[activist]] magazine, devoted to numerous political and social causes, many of which are anti-consumerist in nature. Adbusters has also launched numerous international social marketing campaigns, including [[Buy Nothing Day]] and [[TV turnoff|TV Turnoff Week]] and is known for their "subvertisements" that spoof popular [[advertisements]].<ref>http://www.pbs.org/kcts/affluenza/show/adbusters.html</ref><ref name="nguyen">{{Citation |last=Nguyen |first=Tommy |title=Red, White and Golden Arches: The Star-Spangled Banner Ad |url=http://www.washingtonpost.com/wp-dyn/articles/A26531-2004Jul3.html |publisher=''Washington Post'' |date=2004-07-04 |accessdate=2007-11-20}}</ref>

Adbusters has affiliation with sister organizations such as '''L'association Résistance à l'Aggression Publicitaire''' in France, '''Adbusters Norge''' in Norway, '''Adbusters Sverige''' in Sweden and Culture Jammers in Japan.<ref>[http://bndjapan.org bndjapan.org]</ref><ref>[http://adbusters.cool.ne.jp/ adbusters.cool.ne.jp]</ref>

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===Culture jamming===

Adbusters has been described as "the flagship publication of the culture jamming movement".<ref name="rebel">Heath, Joseph and Potter, Andrew. ''[[The Rebel Sell]]''. Harper Perennial, 2004.</ref> Adbusters is particularly well-known for their [[culture jamming]] campaigns, and the magazine often features photographs of politically-motivated [[billboard (advertising)|billboard]] or [[advertisement]] [[vandalism]] sent in by readers. CultureA jamming"culture jammer" is seena asperson publicwho demonstration of"disrupts the consequencesstatus quo of over-consumerismcorporate influence."<ref name="nguyen"/> It takes the form of clever billboard modifications, [[google bombing]], [[flash mobs]] and fake parking tickets for [[SUV]]s. The aim of culture jamming is to create a large contrast between the [[corporate image]] and the real consequences of corporate behavior. It is a form of [[protest]], so the culture jammer aims to be as public as possible. Adbusters calls it "trickle up" activism, and encourages its readers to do these activities, and honors culture jamming work in the magazine.

The adbuster's 'brand' of culture jamming has its roots in the activities of the [[situationists]] and in particular their concept of [[detournement]]. This means the "turning around" of received messages so that they communicate meanings at variance with their original intention. In the 'culture jamming' purview this means taking symbols, logos and slogans that are considered to be the vehicles upon which the "dominant discourse" of "late capitalism" is communicated and changing them - frequently in significant but minor ways - to subvert the "monologue of the ruling order" [Debord].