Ayeni Adekunle: Difference between revisions - Wikipedia

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==Black House Media==

Adekunle Ayeni founded [[Black House Media]] in 2006 for public relations services. In 2012, he led a team of software and content developers in [Nigeria] to unveil the BHPBHM App, which is the "first PR mobile application" in Nigeria. The application has been described as "a complete resource centre for the entire media and marketing communications industries especially for the clients seeking information about PR agencies in the country." It took Ayeni and his team one year to develop the BHM App. Ayeni, in an interview he held with Raheem Akingbolu of [[ThisDay]] newspapers, said that the BHM App development was informed by "the crave for best practice. It is high time the Public Relations industry in Nigeria kept the world abreast about its stories and the great things happening in the market. It is our belief that Agencies' database, news hub, social PR, news and tips and workshop videos that would be on this application will help marketing practitioners, including journalists to be more accurate and informed." The application was unveiled at an event graced by industry experts.<ref>{{cite news |title=Ayeni Adekunle's BHM Launches Nigeria's First PR App |url=http://www.sabinews.com/all-news/ayeni-adekunle-bhm-launches-nigerias-first-pr-app/ |author=Editor |date=5 August 2014 |newspaper=SabiNews}}</ref><ref>{{cite news |title=Ayeni: PR is About the Truth Well Told |url=http://www.thisdaylive.com/articles/ayeni-pr-is-about-the-truth-well-told/190335/ |author=Raheem Akingbolu |date=2 October 2014 |newspaper=ThisDay}}</ref><ref>{{cite news |title=Trending Market |url=http://brandsmart.com.ng/news/trending-markets/ |newspaper=BrandsMart}}</ref>

In February 2015, Ayeni announced the launch of his digital media agency, named ID Africa. "ID Africa aims to fill the gap left by digital marketing firms across Africa who currently offers only the most generic of marketing and digital ad services."<ref>{{cite news |title= BHM Group announces the launch of Pan-African Digital Agency |url= http://encomium.ng/bhm-group-announces-the-launch-of-pan-african-digital-agency/ |date=27 February 2015 |newspaper=Encomiun}}</ref><ref>{{cite news |title=BHM Group Announces The Launch of Pan-African Digital Agency |url=http://connectnigeria.com/articles/2015/03/02/bhm-group-announces-the-launch-of-pan-african-digital-agency/ |date=2 March 2015 |newspaper=Connect Nigeria}}</ref>

Ayeni is a member of the Public Relations Consultants Association of Nigeria (PRCAN), a trade sectoral group founded in 1984 for the public relations industry in Nigeria. Ayeni delivered a paper on Role of digital Public Relations in managing online communities at the 10th edition of a Master Class series organised by the association. Ayeni posited that "there is nothing like Digital PR…What we need to focus on, and talk about is Today's PR and Today's online communities. Today's PR is about story telling, about content. Today's PR is increasingly about using the understanding of the psychology of identified publics to weave our message into their minute-to-minute lives and have them thanking us for it."<ref>{{cite news |title=There is nothing like digital PR –Ayeni Adekunle |url=http://dailyindependentnig.com/2014/03/there-is-nothing-like-digital-pr-ayeni-adekunle/ |author=Goddie Ofose |newspaper=Daily Independent}}</ref><ref>{{cite web |title=Ayeni Adekunle Expound The Principles of Public Relations at PRCAN Master Class |url=http://olorisupergal.com/ayeni-adekunle-expound-the-principles-of-public-relations-at-prcan-master-class/ |date=13 March 2014 |website=Olori Supergal}}</ref>