Brain rot: Difference between revisions - Wikipedia

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{{Short description|Poor quality online content}}

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'''Brain rot''' (or '''brainrot''') is a colloquial term used to describe internet content deemed to be of low quality or value, or the negative psychological and cognitive effects associated with exposure to it.<ref>{{Cite news |last=Roy |first=Jessica |date=2024-06-13 |title=If You Know What 'Brainrot' Means, You Might Already Have It |url=https://www.nytimes.com/2024/06/13/style/brainrot-internet-addiction-social-media-tiktok.html |access-date=2024-08-26 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> The term suggests that excessive time spent online may contribute to cognitive decline, including a reduced [[attention span]] and impaired [[Cognitive function|mental functioning]].<ref>{{Cite web |last= |first= |date=2024-01-10 |title=Brain Rot: The Impact on Young Adult Mental Health |url=https://www.newportinstitute.com/resources/co-occurring-disorders/brain-rot/ |access-date=2024-08-26 |website=Newport Institute |language=en-US}}</ref>

First used online as early as 2004, the term grew in popularity by 2023, evolving into an internet meme.<ref>{{Cite web |title=What is 'brain rot'? Do you have it? |url=https://www.sbs.com.au/news/article/what-is-brain-rot-do-you-have-it/39fexbr4u |access-date=2024-08-26 |website=SBS News |language=en}}</ref> It is frequently used in the context of [[Generation Alpha]]'s digital habits, with critics arguing that this generation is [[Extremely online|excessively immersed in online culture]].<ref>{{Cite web |last=North |first=Anna |date=2024-09-05 |title=iPad kids speak up |url=https://www.vox.com/life/369953/skibidi-tweens-gen-alpha-brainrot-ipad-kids |access-date=2024-09-16 |website=Vox |language=en-US}}</ref> The term is often associated with the slang and trends popular among [[Generation Alpha]], such as "skibidi" (a reference to ''[[Skibidi Toilet]]''), "[[rizz]]" (short for charisma), "[[gyat]]" (referring to the buttocks), and "[[fanum tax]]" (stealing food), and "[[Sigma male|Sigma]]" (referring to a leader or alpha male).<ref>{{Cite web |date=2024-08-10 |title=Parents and Gen Alpha kids are having unintelligible convos because of ‘brainrot’ language |url=https://www.nbcnews.com/news/gen-alpha-kids-parents-brainrot-language-rcna162227 |access-date=2024-09-16 |website=NBC News |language=en}}</ref> In 2024, Australian politician [[Fatima Payman]] made headlines by incorporating Generation Alpha slang into a public speech. The speech, crafted by a younger staff member, Ezra Isma, was labeled by some as an example of "brainrot" outside the online world.<ref>{{Cite web |last=Weedston |first=Lindsey |date=2024-09-13 |title=Fatima Payman Gen Z Slang Speech Declared 'Brainrot' |url=https://www.dailydot.com/memes/fatima-payman-gen-z-slang-speech/ |access-date=2024-09-16 |website=The Daily Dot |language=en-US}}</ref>

== See also ==

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[[Category:Internet culture]]

[[Category:Internet memes introduced in 2023]]

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