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==Decline and preservation==

[[File:JB Demo January 2007.jpg|thumb|left|[[Johnie's Broiler]] after its demolition on January 7, 2007. Many Googie structures have fallen into disrepair or been destroyed. (This one was rebuilt incorporating the surviving architectural elements.)]]

After the 1960s, following the [[Apollo 11]] [[Moon landing]], the rise of [[ecology]] movements against [[nuclear power]], and the de-escalations of the [[Space Race]] and the [[Atomic Age]], Googie began to fall out of style.<ref name="Smithsonian2012"/> The architectural community rarely appreciated or accepted Googie, considering it too flashy and vernacular for academic praise,<ref>Hess 2004, pp. 66–69</ref> and so the architecture of the 1970s, especially the [[International style (architecture)|International Style]], shunned Googie. As Hess notes, beginning during the 1970s, commercial buildings were meant to blend into the urban environment and not attract attention.<ref name="Hess p178">Hess 2004, p. 178</ref> By the mid 1960s, the novelty of Googie was starting to wane and there was a backlash against the flashy style.<ref>Langdon 1986, pp. 108</ref>

Since Googie buildings were usually part of the [[service industries|service industry]], most developers did not think they were worth preserving as cultural artifacts.<ref>Hess 2004, pp. 183–188</ref> The publication of Googie by Alan Hess in 1986 inspired a new appreciation for the style. Despite the humble origins of Googie, Hess writes that, "Googie architecture is an important part of the history of suburbia."<ref>Hess 2004, p. 186</ref> Googie was a symbol of the [[1950s American automobile culture|early days of car culture]].

One of the earliest organizations in the US that advocated for the preservation of Googie architecture was the [[Los Angeles Conservancy]] Modern Committee, which was formed in 1984 in response to the demolition of Ship's coffee shop in Westwood and [[Tiny Naylor's]] Drive-In in Hollywood.<ref>{{cite web| last1=Los Angeles Conservancy| title=ModCom's History| url=https://www.laconservancy.org/explore-la/curating-city/modern-architecture/saving-modern-places/modern-committee/modcoms-history| website=Los Angeles Conservancy| location=Los Angeles}}</ref> Despite the loss of these and the original Googie's in Hollywood, other Googie coffee shops including [[Norms Restaurants]],<ref>{{Cite news|last=Parvini|first=Sarah|date=May 20, 2015|title=Norms restaurant designated as L.A. historic monument|work=Los Angeles Times|url=https://www.latimes.com/local/lanow/la-me-ln-norms-historic-monument-20150520-story.html|url-status=live|access-date=October 16, 2020|archive-url=https://web.archive.org/web/20200926094552/https://www.latimes.com/local/lanow/la-me-ln-norms-historic-monument-20150520-story.html|archive-date=September 26, 2020}}</ref> [[Johnie's Coffee Shop]],<ref>{{Cite news|last=Sailant|first=Catherine|date=November 27, 2013|title=Johnie's Coffee Shop named an L.A. landmark by City Council|work=Los Angeles Times|url=https://www.latimes.com/local/lanow/la-me-ln-johnies-historic-landmark-20131126-story.html|url-status=live|access-date=October 16, 2020|archive-url=https://web.archive.org/web/20201008204924/https://www.latimes.com/local/lanow/la-me-ln-johnies-historic-landmark-20131126-story.html|archive-date=October 8, 2020}}</ref> and the [[Wich Stand]]<ref>{{Cite news|last=Chastang|first=Carol|date=April 9, 1995|title=WINDSOR HILLS : Happy Days to Health Food for This Landmark : Renovation: A '50s-style coffee shop, the Wich Stand, gets new life as a Simply Wholesome store|work=Los Angeles Times|url=https://www.latimes.com/archives/la-xpm-1995-04-09-we-52652-story.html|url-status=live|access-date=October 16, 2020|archive-url=https://web.archive.org/web/20201016222050/https://www.latimes.com/archives/la-xpm-1995-04-09-we-52652-story.html|archive-date=October 16, 2020}}</ref> have received historic designations. The world's oldest McDonald's in Downey and the earliest remaining [[Bob's Big Boy]] in Burbank, have also been preserved and restored.<ref>Hess 2004, pp. 184–185.</ref>

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* ''Learning from Las Vegas'', by [[Robert Venturi]], 1972 ({{ISBN|978-0262720069}})

* ''Populuxe: the Look and Life of Midcentury America'' by Thomas Hine, 1986 ({{ISBN|978-1585679102}})

* ''LA Lost and Found: An Architectural History of Los Angeles'' by Sam Hall Kaplan, 1987, pp. &nbsp;145–155

* ''Southern California in the 50s'' by [[Charles Phoenix]], 2001

* ''Los Angeles Neon'' by Nathan Marsak and Nigel Cox, 2002

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==External links==

{{commons category|Googie architecture}}

{{wiktwiktionary|Googie}}

* [http://www.lottaliving.com/bb Lotta Living] {{Webarchive|url=https://web.archive.org/web/20080725023337/http://www.lottaliving.com/bb |date=July 25, 2008 }}, Googie architecture message board for the LAC Modern Committee and Recent Past Preservation Network

* Chris Jepsen. [https://web.archive.org/web/20020802164308/http://www.spaceagecity.com/googie/index.htm Googie Architecture]

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{{Modern architecture}}

{{Architecture in the United States}}

{{DEFAULTSORT:Googie Architecture}}

[[Category:Googie architecture| ]]