Gumroad


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Gumroad is a self-publishing digital marketplace platform to sell digital services such as books, memberships, courses and other digital services.

Gumroad, Inc.
IndustryDigital distribution, self-publishing, e-commerce.
Founded2011; 13 years ago
FounderSahil Lavingia, Sachin Khanna
HeadquartersSan Francisco, California, U.S.

Area served

Worldwide
Websitegumroad.com
Founder Sahil Lavingia in 2010

History

Sahil Lavingia built the first iteration of Gumroad over a single weekend in 2011. Sahil is a self-taught developer who has said in an interview that he learned coding by searching through each problem he hit on Google. Lavingia, who was previously the first designer hired at Pinterest and the designer of Turntable.fm, was 19 years old at the time.[1][2][3]

The idea for Gumroad came to Lavingia when he wanted to sell a photorealistic icon he had created and realized that the amount of effort it took to sell an item directly to consumers was considerable. He decided to build a service that would make the process as easy as sharing web content.[4]

In February 2012, while still the sole member of Gumroad, Lavingia announced a $1.1 million seed round from a notable group of investors including Accel, Chris Sacca, Max Levchin, SV Angel, Josh Kopelman, Seth Goldstein, Naval Ravikant and Danny Rimer.[5]

Three months later, it was announced that Kleiner Perkins Caufield & Byers had led a $7 million Series A round for Gumroad. The investment was the first made by former Twitter engineering head Michael Abbott as a KPCB partner.[6]

On September 8, 2014, Twitter announced its first commerce product, the Buy Now button, in partnership with Gumroad,[7] the Buy Now and Gumroad partnership was discontinued on January 7, 2017.[8]

On September 30, 2014, Gumroad released its first mobile product, a utility iPhone app that acts as a mobile library for content purchased via Gumroad.[9][10]

Creators on Gumroad

Many major and independent musicians have sold products via Gumroad, including Eminem,[11] Bon Jovi,[12] Garth Brooks,[13] David Banner,[14] Ryan Leslie[15] and others..

Magnolia Pictures distributes a curated selection of films via Gumroad.[16] Landmark Theatres also curates a selection of films distributed via Gumroad, including Jiro Dreams of Sushi, Man on Wire, Gonzo, Page One: Inside the New York Times, and Jesus Camp.[17]

Best-selling authors like Tim Ferriss,[18] Chris Guillebeau,[19] and John Green[20] also publish their books on Gumroad.

Controversies

NFTs

On February 5, 2022, cartoonist Box Brown replied to a now-deleted tweet from CEO Sahil Lavingia about a project that uses non-fungible tokens. Brown was concerned if such plans were true. Gumroad announced via Twitter that it did not currently have plans to implement NFTs on the platform.[21][22]

In response to the controversy related to NFTs, Gumroad's competitors such as Itch.io and Ko-Fi, confirmed that they do not have plans to use NFTs.[23][24]

See also

References

  1. ^ Holmes, David. "Who’s Next: Pinterest Designer Sahil Lavingia and His New E-Commerce Site Gumroad", Fast Company, 25 April 2012.
  2. ^ Tsotsis, Alexia. "Gumroad Gets $1.1 Million From Chris Sacca, Max Levchin and Others to Turn Any Link Into a Payment System", TechCrunch, 8 Feb 2012.
  3. ^ Shontell, Alyson. "The Most Interesting Teenager in Silicon Valley", Business Insider, 2 April 2012.
  4. ^ Holmes, David. "Who’s Next: Pinterest Designer Sahil Lavingia and His New E-Commerce Site Gumroad", Fast Company, 25 April 2012.
  5. ^ Tsotsis, Alexia. "Gumroad Gets $1.1 Million From Chris Sacca, Max Levchin and Others to Turn Any Link Into a Payment System", TechCrunch, 8 Feb 2012.
  6. ^ Gannes, Liz. "Kleiner Perkins Leads $7M Funding for Payments Upstart Gumroad", All Things Digital, 7 May 2012.
  7. ^ Brustein, Joshua. "Explaining Twitter’s New ‘Buy’ Button", Bloomberg Businessweek, 8 September 2014.
  8. ^ "Twitter is phasing out the "Buy" button, will continue to offer donations". TechCrunch. Retrieved 2021-09-22.
  9. ^ Ifeanyi, KC. "Online Marketplace Gumroad Launched An iPhone App", Fast Company, 30 September 2014.
  10. ^ DBW. "New Gumroad iPhone App Helps Authors Sell EBooks Direct", Digital Book World, 30 September 2014.
  11. ^ "Eminem on Gumroad". Gumroad. Archived from the original on 2016-04-07.
  12. ^ "Bon Jovi’s Gumroad Page", Gumroad
  13. ^ "Garth Brooks’ Gumroad Page", Gumroad
  14. ^ Popper, Ben. "Girl Talk goes Gumroad: a web payment startup woos pop stars", The Verge, 17 August 2012.
  15. ^ "Ryan Leslie’s Gumroad Page", Gumroad
  16. ^ "Magnolia Pictures", Magnolia Pictures
  17. ^ "Landmark Theatres", Landmark Theatres
  18. ^ "Tim Ferriss’ Gumroad Page", Gumroad
  19. ^ "Chris Guillebeau on His New NYT Best Seller, Writing, and the Road", Gumroad Blog
  20. ^ "Things I Can Do" Archived 2014-12-14 at the Wayback Machine, John Green’s Blog
  21. ^ @gumroad (2022-02-05). "If and when we do anything related to crypto/NFTs, you'll hear it from us first. For now, no plans" (Tweet) – via Twitter.
  22. ^ Menegus, Bryan (2022-02-08). "Gumroad faces backlash over alleged NFT ambitions". Engadget. Yahoo. Retrieved 2022-02-08.
  23. ^ @kofi_button (February 5, 2022). "We've been getting a lot of questions about NFT's again today… and to reiterate, it's firmly in the 'No Flipping Thanks' column ✌️" (Tweet) – via Twitter.
  24. ^ @itchio (February 6, 2022). "A few have asked about our stance on NFTs: NFTs are a scam. If you think they are legitimately useful for anything other than the exploitation of creators, financial scams, and the destruction of the planet the we ask that please reevaluate your life choices. Peace ✌️" (Tweet) – via Twitter.