Leeds Arena: Difference between revisions - Wikipedia

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=== Naming rights ===

On 2 May 2013, telephone and internet bank [[First Direct]] were announced as the sponsor of the arena, with the name officially becoming the First Direct Arena.<ref>{{cite web|url=http://www.firstdirectarena.com/ |title=First Direct Arena |publisher=First Direct Arena |access-date=2 May 2013}}</ref>{{citation needed|date=October 2017}}<!-- WP:RS needed; removed link to WP:SPS (Twitter, FB, WP)--> The naming rights were set to expire in 2018.<ref>{{cite news|url=http://www.yorkshireeveningpost.co.uk/news/latest-news/top-stories/first-direct-unveiled-as-leeds-arena-sponsor-1-5637034 |title=First Direct unveiled as Leeds Arena sponsor |newspaper=Yorkshire Evening Post |date=2 May 2013 |access-date=2 May 2013}}</ref> However, it was announced in March 2017 that First Direct had extended its naming sponsorship for a further 5 years, continuing to be called the First Direct Arena until at least 2023.<ref>{{cite web|title=Leeds arena extends naming rights deal with First Direct|url=http://www.musicweek.com/live/read/leeds-arena-extends-naming-rights-deal-with-first-direct/067845|website=musicweek|access-date=8 November 2017}}</ref> The naming rights have now been extended until 2031.<ref>{{Cite web |title=naming rights extension |url=https://www.insidermedia.com/news/yorkshire/naming-rights-deal-for-first-direct-arena-extended}}</ref>

=== Opposition from South Yorkshire ===