Mass media: Difference between revisions - Wikipedia

Each mass medium has its own content types, creative artists, technicians and business models. For example, the Internet includes [[blog]]s, [[podcast]]s, [[web site]]s and various other technologies built atop the general distribution network. The sixth and seventh media, Internet and mobile phones, are often referred to collectively as [[digital media]]; and the fourth and fifth, radio and TV, as [[broadcast media]]. Some argue that [[video games]] have developed into a distinct mass form of media.<ref>{{cite news |url=http://www.economist.com/node/21541164 |title=All the world's a game |newspaper=The Economist |date=10 December 2011 |access-date=28 June 2013 |archive-date=27 June 2013 |archive-url=https://web.archive.org/web/20130627031412/http://www.economist.com/node/21541164 |url-status=live }}</ref>

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A broadcasting [[organisation]] may broadcast several programs simultaneously, through several channels ([[frequencies]]), for example [[BBC One]] and [[BBC Two|Two]]. On the other hand, two or more organisations may share a channel and each use it during a fixed part of the day, such as the [[Cartoon Network]]/[[Adult Swim]]. [[Digital radio]] and [[digital television]] may also transmit [[multiplexing|multiplexed]] programming, with several channels [[data compression|compressed]] into one [[DAB ensemble|ensemble]].

When broadcasting is done via the Internet the term [[webcast]]ing is often used. In 2004, a new phenomenon occurred when a number of technologies combined to produce [[podcast]]ing. Podcasting is an asynchronous broadcast/narrowcast medium. [[Adam Curry]] and his associates, the ''[[Podshow]]'', are principal proponents of podcasting.

=== Film ===