Mass media: Difference between revisions - Wikipedia

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Theorist Lance Bennett explains that excluding a few major events in recent history, it is uncommon for a group big enough to be labeled a mass, to be watching the same news via the same medium of mass production.<ref>{{cite book |title=News: The Politics of Illusion |edition=9 |chapter=The Political Economy of News |page=237 |first=Lance |last=Bennett |year=2011 |publisher=Pearson |isbn=978-0-205-08241-4 |chapter-url=http://rockyanderson.org/rockycourses/BennettPoliticalEconomyofNews008.pdf |quote=With the exception of the Super Bowl and national crises such as 9/11 or the invasion of Iraq, it makes little sense to talk about a mass media audience any longer, at least one defined by large numbers of people gathering around televisions and watching the same information fed from a few sources. In just one decade, between 1993 and 2004, the percentage of people who regularly watched network TV news dropped 34 percent. |access-date=17 January 2019 |archive-date=3 August 2020 |archive-url=https://web.archive.org/web/20200803212618/http://rockyanderson.org/rockycourses/BennettPoliticalEconomyofNews008.pdf |url-status=live }}</ref> Bennett's critique of 21st-century mass media argues that today it is more common for a group of people to be receiving different news stories, from completely different sources, and thus, mass media has been re-invented. As discussed above, filters would have been applied to original mass medias when the journalists decided what would or would not be printed.

[[Social media]] is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is [[interpersonal communication]] is confused.<ref>{{Cite book|url=https://books.google.com/books?id=zdRzCgAAQBAJ&q=mass+media+re+invented&pg=PA125|title=Re-Inventing the Media|last=Turner|first=Graeme|date=2015|publisher=Routledge|isbn=978-1-317-38147-1|language=en}}</ref> Interpersonal/niche communication is an exchange of information and information in a specific genre. In this form of communication, smaller groups of people are consuming news/information/opinions. In contrast, mass media in its original form is not restricted by genre and it is being consumed by the masses.

== See also ==