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Line 20: In 1979, Carol Shaw founded [[Media:Big Beautiful Woman]]<ref>http://en.wikipedia.org/wiki/Big_Beautiful_Woman </ref> magazine (known informally as '''BBW'''). BBW was one of the first publications in the US that catered specifically to plus-size clothing consumers, at that time unserved by mainstream fashion publications. Shaw folded BBW in the 1990s under financial duress<ref>[http://www.bbwmagazine.com/pastandpresent_3.htm BBW Magazine, Past and Present article]</ref> and although the name was resurrected in print via several different editor and publisher combinations it continued to falter, closing permanently in the late 1990s. BBW now exists as an online community surrounding archived material from the magazine's duration in print. With strong cooperation from Wilhelmina 10/20, Curves and Ford 12+, the premiere issue of '''[[Mode|MO''D''E]] Magazine''' was launched in the spring of 1997 to immediate success. No other fashion magazine specifically targeted the plus-size consumer with a ''[[Vogue (magazine)|Vogue]]''-like fashion philosophy, nor with sophisticated imagery. As a result, a booking with the magazine was viewed as the ultimate level of plus-modeling success. The editorial practice of including the models' names and quotations on self-esteem to make them more approachable greatly aided the popularity of the women featured and gave them a form of celebrity. MO''D''E also ran model search competitions in association with the Wilhelmina modelling agency, drawing entries from thousands of hopefuls from the US and Canada. The circulation of MO''D''E Magazine was around 600,000 at the time of its demise<ref>[http://www.freedom.com/company/archive_122801.html Freedom Communications press release, December 28 2001]</ref> in the aftermath of [[9/11|the events of September 11, 2001]]. In 1995, Lane Bryant began a transformation of the brand, targeting younger customers with more fashion-forward clothing. Through a series of runway shows and celebrity spokespersons including [[Queen Latifah]], [[Mia Tyler]], [[Camryn Manheim]], [[Anna Nicole Smith]], and [[Sex And The City]]<nowiki>'</nowiki>s [[Chris Noth]], Lane Bryant became the industry leader via its approach to marketing and advertising. In February 2000, Lane Bryant launched Cacique intimate apparel, and held the first lingerie fashion show for plus-size women. The event was widely acclaimed and created millions of impressions in the press. In 2002, more than 200 million people worldwide watched website playback of the Lane Bryant fashion show featuring 70s rock band KISS. In 2003, the fashion show<ref>[http://www.dailymotion.com/video/x2u773_mia-tyler-walks-the-runway-for-lane_people Coverage of show by [[FashionTelevisionChannel]] ]</ref> featured MC [[Roseanne Barr]] in a cabaret setting complete with [[Moulin Rouge]]-style singers and dancers, which Barr later described as being largely ignored by TV media. ===The main players, U.S.=== | |||