Plus-size model: Difference between revisions - Wikipedia

Line 17:

'''[[Lane Bryant]]''' is widely acknowledged to have been the first large-scale producer of plus-size clothing in North America and therefore user of plus-size models. It began trading in the early 1920s as a producer of clothing for 'Expectant Mothers and Newborns'. By the mid-1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. The earliest catalogs used illustrations only to sell their products, but by the mid-1940s photographs were integrated into the catalogs as the evolution of photo technology made this option available. After a brief hiatus from using larger models through the 1960-1970 period, Lane Bryant again began using plus-size models and today remains one of the plus-size model industry's most prestigious and desired clients.

US retailer <b>Spiegel Catalog</b> launched the ''For You From Spiegel"'' clothing division in the late 1980s. In 1989 the company launched a three year media campaign with model Linda Arroz contracted to Spiegel as the official spokeswoman for the brand, the first contract of its kind within the plus-size industry.

In 1979, Carol Shaw founded [[Media:Big Beautiful Woman]]<ref>http://en.wikipedia.org/wiki/Big_Beautiful_Woman </ref> magazine (known informally as '''BBW'''). BBW was one of the first publications in the US that catered specifically to plus-size clothing consumers, at that time unserved by mainstream fashion publications. Shaw folded BBW in the 1990s under financial duress<ref>[http://www.bbwmagazine.com/pastandpresent_3.htm BBW Magazine, Past and Present article]</ref> and although the name was resurrected in print via several different editor and publisher combinations it continued to falter, closing permanently in the late 1990s. BBW now exists as an online community surrounding archived material from the magazine's duration in print.