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{{Tone|date=January 2021}}
{{Infobox food
| alternate_name = Shrimp Cracker, Prawn Cracker
| type = Snack
| creator = Calbee, Nongshim▼
|type = Snack
| name = Saeukkang▼
▲|creator = Calbee, Nongshim
| image = 농심 새우깡.jpg
▲|name = Saeukkang
| country = Japan, South Korea▼
|image =
| year = 1971▼
▲|country = Japan, South Korea
| main_ingredient = Rice, shrimp, sour mayonnaise wasabi▼
▲|year = 1971
| calories = 435▼
▲|main_ingredient = Rice, shrimp, sour mayonnaise wasabi
| other = {{URL2|eng.nongshim.com/brand/saewookkang/main/index#|official website}}▼
▲|calories = 435
| protein = 6
▲|other = {{URL2|eng.nongshim.com/brand/saewookkang/main/index#|official website}}
| fat = 23
|protein=6g|fat=23g|carbohydrate=56g}}
| carbohydrate = 56
'''Saeukkang''' ({{Korean|새우깡}}; also called [[Prawn cracker|Shrimp Cracker]]) is a popular [[Korean snacks|Korean snack]] produced by South Korean company [[Nongshim]] since 1971. Saeukkang has ranked as the highest-selling snack in [[South Korea]] for more than 30 years and is exported to 76 countries worldwide. Around four to five [[shrimp]]s are used in each standard package (90g), and the parching method<ref>A method that does not fry with oil, but fries with heated salt</ref> is used to make Saeukkang.<ref>{{Cite web|title=국내 최초 스낵 새우깡|url=http://www.yonhapmidas.com/article/130705200929_746010|access-date=2020-12-08|website=www.yonhapmidas.com|language=ko}}</ref>▼
}}
▲'''Saeukkang''' ({{Korean|새우깡}}; also called [[Prawn cracker|Shrimp Cracker]]) is a popular [[KoreanSouth snacksKorea|KoreanSouth snackKorean]] snack produced by South Korean company [[Nongshim]] since 1971. SaeukkangAround has90g rankedof asprawn thecrackers (around highest4-selling5 snacksheets) are packaged in [[Southparchment Koreapaper]] for more than 30 years and is exported to 76 countries worldwide. Around four to five [[shrimp]]s are used in each standard package (90g), and the parching method<ref>A method that does not fry with oil, but fries with heated salt</ref> is used to make Saeukkang.<ref>{{Cite web|title=국내 최초 스낵 새우깡|url=http://www.yonhapmidas.com/article/130705200929_746010|access-date=2020-12-08|website=www.yonhapmidas.com|language=ko|archive-date=2024-09-03|archive-url=https://archive.today/20240903101418/http://www.yonhapmidas.com/article/130705200929_746010|url-status=live}}</ref>
[[File:새우깡 사진.jpg|thumb]]
== History ==
=== Name ===
'Saeu' translates to shrimp in Korean. When [[Nongshim]] President [[Shin Choon-ho]] was looking for an appropriate name for the shrimp snack, he got an idea from his daughter, who at the time incorrectly sang the Korean folk songmispronouncing [[Arirang]] (아라랑), pronouncing it 'Arikkang' (아리깡).<ref>{{Cite web|title=창업 원로들 "이것만은 내가 챙긴다"|url=https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=015&aid=0000796395&sid1=001|access-date=2020-11-24|website=[[Naver News]]|language=ko|archive-date=2024-09-03|archive-url=https://web.archive.org/web/20240903100842/https://n.news.naver.com/mnews/article/015/0000796395?sid=001|languageurl-status=kolive}}</ref>
=== Development ===
The Nongshim presented Saeukkang, the first snack in South Korea. The company got ideas from the popular Japanese snack [[Kappa Ebisen]] made by Calbee. After reverse engineeringNongshim forspent more than a year, asattempting to reverse engineer the company[[Kappa Ebisen]] snack and had toparticular finddifficulty thewith finding an appropriate temperature to bringcook suitablethe strength,product. theThe company endedused up burning lots oflarge mixtureamounts of [[flour]]s and [[shrimp]]s. Aroundduring this process, using around 360 tons of flours were usedflour.<ref name=":02">{{Cite web|date=2013-05-19|title=국민 스낵 '새우깡' 75억 봉 판매 돌파|url=http://www.thinkfood.co.kr/news/articleView.html?idxno=53295|access-date=2020-11-24|website=식품음료신문|language=ko|archive-date=2024-09-03|archive-url=https://web.archive.org/web/20240903100842/http://www.thinkfood.co.kr/news/articleView.html?idxno=53295|url-status=live}}</ref>
=== Sales ===
WithUsing the slogan ''We make our foods using our technology'', Saeukkang was highly successful after itsupon release, which significantlyand helped Nongshim, towhich growpreviously fromhad a low market share, to grow into what is now among the largest food and profits.beverage Manycompanies trucksin aroundSouth Korea. wereMany gatheredtrucks withfrom depositsall inaround frontSouth ofKorea traveled to Nongshim's factory in [[Daebang-dong]] to buy Saeukkang. AfterOnly three months ofafter the initial release, Saeukkang contributed to increasing Nongshim's sales had already increased by 350%. With thetheir help of Saeukkang'sincreased successincome, Nongshim was able to release other successful snacks: Banana Kick in 1978, Honey Twist Snack in 1979, and Potato Chip in 1980. As of 2013, Saeukkang's sales went beyondexceeded 7.5 billion packages. Saeukkang can now be found in 76 countries andin stores like [[Walmart]] in the United States<ref>{{Cite web|title=Nongshim Shrimp Cracker Spicy, 2.64 Oz, 12 Ct|url=https://www.walmart.com/ip/Nongshim-Shrimp-Cracker-Spicy-2-64-Oz-12-Ct/964005919|access-date=2020-11-26|website=Walmart.com|language=en}}</ref> and [[Taobao]] in China.
== Variants ==
[[Nongshim]] produces different variants of Saeukkang. Other than the standard package (90g), the company introduced different sizes of Saeukkang:
* Mini Saeukkang (30g)
* Deluxe Saeukkang (400g).
Nongshim also offers Saeukkang within different flavors:
* Spicy Saeukkang
* Rice Saeukkang
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=== TV CF ===
[[Lee Jong-suk]], a Korean actor and model advertises Saeukkang [https://www.youtube.com/watch?v=FVeP1RngGzw&feature=emb_title].
NongshimSince usesthe initial release of the snack, it has been advertised with the slogan [https://www.youtube.com/watch?v=UEUcG3w1X5M "손이 가요~ 손이 가~새우깡에 손이 가요;]" translation:(loosely translated as "Grab some here, grab some there. Grab shrimp crackersSaeukkang anywhere" since the initial release of Saeukkang.<ref>{{Cite web|title=GLOBAL NONGSHIM|url=http://eng.nongshim.com/brand/saewookkang/main/index#|access-date=2020-11-24|website=eng.nongshim.com|archive-date=2020-11-21|archive-url=https://web.archive.org/web/20201121223714/http://eng.nongshim.com/brand/saewookkang/main/index|url-status=live}}</ref> The slogan ishas been so highly successful that it is still has been used in Nongshim's Saeukkang advertisementads today.
=== Fan Clubs ===
There are about 100 Saeukkang fan clubs in Korea's largest web portal, [[Naver Corporation|NAVER]]. These communities share the interests of Saeukkang, consisting of both younger and older generations.<ref name=":02"/>
== Criticism ==
* In 2005, Criticismcriticism rose as the snack's shape and packaging looked similar to the Japanese snack [[Kappa Ebisen]].<ref>{{Cite web|date=2005-02-02|title=새우깡도 빼빼로도 '짝퉁'이었다|url=http://www.hani.co.kr/arti/society/society_general/8370.html|access-date=2020-11-24|website=[[The Hankyoreh]]|language=ko|archive-date=2023-08-05|archive-url=https://web.archive.org/web/20230805100427/https://www.hani.co.kr/arti/society/society_general/8370.html|languageurl-status=kolive}}</ref>
* In 2008, there was a report from a consumer that a mouse's head was found in one of Saeukkang's packaging. However, [[Nongshim]] not only concealed the report for a month before a formal investigation from the [[Ministry of Food and Drug Safety|Ministry of Food and Drug Safety in Korea(MFDS)]] began, but also the company did not recall their product.<ref>{{Cite web|title=농심, '죽은 쥐 새우깡' 한달간 은폐-유통|url=https://www.viewsnnews.com/article?q=31466|access-date=2020-11-24|website=www.viewsnnews.com|language=ko|archive-date=2024-08-07|archive-url=https://web.archive.org/web/20240807170759/http://www.viewsnnews.com/article?q=31466|url-status=live}}</ref> [[Ministry of Food and Drug Safety|MFDS]] did research the actual conditions of product productions ofresearched Nongshim's factories in [[Busan]] and [[Qingdao]], butand [[Ministryannounced by April of Foodthe andsame Drugyear Safety|MFDS]]that they failed to find aany connectionproblems ofwith mouse's headthe intomanufacturing Saeukkangprocess.<ref>{{Cite web|date=2008-04-10|title=식약청 "'생쥐깡' 中 제조공정 문제없다"|url=https://www.hankyung.com/society/article/2008041040241|access-date=2020-11-24|website=[[The Korea Economic Daily]]|language=ko|archive-date=2024-09-03|archive-url=https://web.archive.org/web/20240903100844/https://www.hankyung.com/society/article/2008041040241|languageurl-status=kolive}}</ref>
* In 2010, [[Apamea apamiformis|rice worms]] were found in Saeukkang, and [[Ministry of Food and Drug Safety|MFDS]] drawdrew a conclusion that rice worms were not from product productionsproduction, but they were from processes of distribution to retail stores.<ref>{{Cite web|last=|first=|date=2014-08-08|title=새우깡, 소매점 유통과정서 쌀벌레 혼입|url=http://news.kukinews.com/article/view.asp?page=1&gCode=soc&arcid=0004044632&cp=nv|url-status=live|archive-url=https://web.archive.org/web/20140808052242/http://news.kukinews.com/article/view.asp?page=1&gCode=soc&arcid=0004044632&cp=nv|archive-date=2014-08-08|access-date=2020-11-24}}</ref>
* In 2019, Nongshim initially planned to stop using shrimpsshrimp from [[Gunsan|Gunsan, South Korea]] for the production of Saeukkang due to sea pollution in Korea. As the company hashad been using shrimpsshrimp from both the United States and South Korea equally, the company claimed that the [[Gunsan|Gunsan's]] shrimp quality gothad worsedecreased unlikesince 48 years ago.<ref>{{Cite web|title="48년전 그 꽃새우가 아니다"···국산 포기한 '새우깡' 속사정|url=https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=025&aid=0002925244&sid1=001|access-date=2020-11-24|website=[[Naver News]]|language=ko|archive-date=2020-12-01|archive-url=https://web.archive.org/web/20201201120851/https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=025&aid=0002925244&sid1=001|languageurl-status=kolive}}</ref> However, fromdue continuousto protests and complaints from [[Gunsan]] fishermen and congressCongress, Nongshim decided to use the top 10% ofhighest quality [[Gunsan]] shrimp with the condition of high-quality maintenance.
== See also ==
* [[Nongshim]]
* [[Snack]]
* [[Prawn cracker|Prawn Cracker]]
* [[Kappa Ebisen]]
== External links ==▼
* [http://brand.nongshim.com/saewookkang/main/index Nongshim Saeukkang's Official Website (EN)]<references group="f" />▼
== References ==
{{reflist}}
▲== External links ==
▲* [httphttps://brand.nongshimnongshimusa.com/saewookkang/main/indexproduct-detail?pid=53 Nongshim Saeukkang's Official Website (ENUSA)]<references group="f" />
{{Nongshim}}
[[Category:SnackBrand name snack foods]]
[[Category:KoreanFood snackbrands foodof South Korea]]
[[Category:Nongshim brands]]
[[Category:Products introduced in 1971]]
[[Category:South Korean snack foods]]
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