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Line 16: | carbohydrate = 56 }} '''Saeukkang''' ({{Korean|새우깡}}; also called [[Prawn cracker|Shrimp Cracker]]) is a [[South Korea|South Korean]] snack produced by South Korean company [[Nongshim]] since 1971. Around 90g of prawn crackers (around 4-5 sheets) are packaged in [[parchment paper]].<ref>A method that does not fry with oil, but fries with heated salt</ref><ref>{{Cite web|title=국내 최초 스낵 새우깡|url=http://www.yonhapmidas.com/article/130705200929_746010|access-date=2020-12-08|website=www.yonhapmidas.com|language=ko|archive-date=2024-09-03|archive-url=https://archive.today/20240903101418/http://www.yonhapmidas.com/article/130705200929_746010|url-status=live}}</ref> [[File:새우깡 사진.jpg|thumb]] == History == === Name === 'Saeu' translates to shrimp in Korean. When [[Nongshim]] President [[Shin Choon-ho]] was looking for an appropriate name for the shrimp snack, he got an idea from his daughter mispronouncing [[Arirang]] (아라랑), pronouncing it 'Arikkang' (아리깡).<ref>{{Cite web|title=창업 원로들 "이것만은 내가 챙긴다"|url=https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=015&aid=0000796395&sid1=001|access-date=2020-11-24|website=[[Naver News]]|language=ko|archive-date=2024-09-03|archive-url=https://web.archive.org/web/20240903100842/https://n.news.naver.com/mnews/article/015/0000796395?sid=001|url-status=live}}</ref> === Development === The Nongshim company got ideas from the popular Japanese snack [[Kappa Ebisen]] made by Calbee. Nongshim spent more than a year attempting to reverse engineer the [[Kappa Ebisen]] snack and had particular difficulty with finding an appropriate temperature to cook the product. The company used large amounts of [[flour]] and [[shrimp]] during this process, using around 360 tons of flour.<ref name=":02">{{Cite web|date=2013-05-19|title=국민 스낵 '새우깡' 75억 봉 판매 돌파|url=http://www.thinkfood.co.kr/news/articleView.html?idxno=53295|access-date=2020-11-24|website=식품음료신문|language=ko|archive-date=2024-09-03|archive-url=https://web.archive.org/web/20240903100842/http://www.thinkfood.co.kr/news/articleView.html?idxno=53295|url-status=live}}</ref> === Sales === Line 44: [[Lee Jong-suk]], a Korean actor and model advertises Saeukkang [https://www.youtube.com/watch?v=FVeP1RngGzw&feature=emb_title]. Since the initial release of the snack, it has been advertised with the slogan [https://www.youtube.com/watch?v=UEUcG3w1X5M "손이 가요~ 손이 가~새우깡에 손이 가요]" (loosely translated as "Grab some here, grab some there. Grab Saeukkang anywhere".<ref>{{Cite web|title=GLOBAL NONGSHIM|url=http://eng.nongshim.com/brand/saewookkang/main/index === Fan Clubs === Line 51: == Criticism == * In 2005, criticism rose as the snack's shape and packaging looked similar to the Japanese snack [[Kappa Ebisen]].<ref>{{Cite web|date=2005-02-02|title=새우깡도 빼빼로도 '짝퉁'이었다|url=http://www.hani.co.kr/arti/society/society_general/8370.html|access-date=2020-11-24|website=[[The Hankyoreh]]|language=ko|archive-date=2023-08-05|archive-url=https://web.archive.org/web/20230805100427/https://www.hani.co.kr/arti/society/society_general/8370.html|url-status=live}}</ref> * In 2008, there was a report from a consumer that a mouse's head was found in one of Saeukkang's packaging. However, [[Nongshim]] not only concealed the report for a month before a formal investigation from the [[Ministry of Food and Drug Safety|Ministry of Food and Drug Safety in Korea(MFDS)]] began but also the company did not recall their product.<ref>{{Cite web|title=농심, '죽은 쥐 새우깡' 한달간 은폐-유통|url=https://www.viewsnnews.com/article?q=31466|access-date=2020-11-24|website=www.viewsnnews.com|language=ko|archive-date=2024-08-07|archive-url=https://web.archive.org/web/20240807170759/http://www.viewsnnews.com/article?q=31466|url-status=live}}</ref> [[Ministry of Food and Drug Safety|MFDS]] researched Nongshim's factories in [[Busan]] and [[Qingdao]] and announced by April of the same year that they failed to find any problems with the manufacturing process.<ref>{{Cite web|date=2008-04-10|title=식약청 "'생쥐깡' 中 제조공정 문제없다"|url=https://www.hankyung.com/society/article/2008041040241|access-date=2020-11-24|website=[[The Korea Economic Daily]]|language=ko|archive-date=2024-09-03|archive-url=https://web.archive.org/web/20240903100844/https://www.hankyung.com/society/article/2008041040241|url-status=live}}</ref> * In 2010, [[Apamea apamiformis|rice worms]] were found in Saeukkang, and [[Ministry of Food and Drug Safety|MFDS]] drew a conclusion that rice worms were not from product production, but they were from processes of distribution to retail stores.<ref>{{Cite web|last=|first=|date=2014-08-08|title=새우깡, 소매점 유통과정서 쌀벌레 혼입|url=http://news.kukinews.com/article/view.asp?page=1&gCode=soc&arcid=0004044632&cp=nv|url-status=live|archive-url=https://web.archive.org/web/20140808052242/http://news.kukinews.com/article/view.asp?page=1&gCode=soc&arcid=0004044632&cp=nv|archive-date=2014-08-08|access-date=2020-11-24}}</ref> * In 2019, Nongshim initially planned to stop using shrimp from [[Gunsan|Gunsan, South Korea]] for the production of Saeukkang due to sea pollution in Korea. As the company had been using shrimp from both the United States and South Korea, the company claimed that the [[Gunsan|Gunsan's]] shrimp quality had decreased since 48 years ago.<ref>{{Cite web|title="48년전 그 꽃새우가 아니다"···국산 포기한 '새우깡' 속사정|url=https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=025&aid=0002925244&sid1=001|access-date=2020-11-24|website=[[Naver News]]|language=ko|archive-date=2020-12-01|archive-url=https://web.archive.org/web/20201201120851/https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=025&aid=0002925244&sid1=001|url-status=live}}</ref> However, due to protests and complaints from [[Gunsan]] fishermen and Congress, Nongshim decided to use the top 10% highest quality [[Gunsan]] shrimp. == See also == Line 61: * [[Prawn cracker|Prawn Cracker]] * [[Kappa Ebisen]] == External links ==▼ * [http://brand.nongshim.com/saewookkang/main/index Nongshim Saeukkang's Official Website (EN)]<references group="f" />▼ == References == {{reflist}} ▲== External links == ▲* [ {{Nongshim}} [[Category:Brand name snack foods]] [[Category:South Korean snack foods]]▼ [[Category:Nongshim brands]]▼ [[Category:Food brands of South Korea]] ▲[[Category:Nongshim brands]] [[Category:Products introduced in 1971]] ▲[[Category:South Korean snack foods]] | |||