Saeukkang: Difference between revisions - Wikipedia

Article Images

Line 12:

|website = {{url|eng.nongshim.com/brand/saewookkang/main/index#}}

}}

'''Saeukkang''' (Korean: 새우깡; alternative name: [[Prawn cracker|Shrimp Cracker]]) is a popular [[Korean snacks|Korean snack]] produced by a South Korean company [[Nongshim]] since 1971. Saeukkang ranks as the highest-selling snack in [[South Korea]] for more than 30 years and it is now exported to 76 countries worldwide. Around four to five [[~~Shrimp|shrimps~~shrimp]]s are used in each standard package (90g), and the parching method<ref>A method that does not fry with oil, but fry with heated salt</ref> is used to make Saeukkang.<ref>{{Cite web|title=국내 최초 스낵 새우깡|url=http://www.yonhapmidas.com/article/130705200929_746010|access-date=2020-12-08|website=www.yonhapmidas.com|language=ko}}</ref>

== History ==

Line 19:

=== Development ===

Nongshim presented Saeukkang, the first snack in [[South Korea]]. The company got ideas from national snack, [[Puffed grain|Puffed Grain]]. After development for more than a year, as the company had to find the appropriate temperature to bring suitable strength, the company ended up burning lots of mixture of [[~~Flour|flours~~flour]]s and [[~~Shrimp|shrimps~~shrimp]]s. Around 360 tons of flours were used, which are as equal as eighty 4.5t trucks.<ref name=":002">{{Cite web|date=2013-05-19|title=국민 스낵 ‘새우깡’ 75억 봉 판매 돌파|url=http://www.thinkfood.co.kr/news/articleView.html?idxno=53295|access-date=2020-11-24|website=식품음료신문|language=ko}}</ref>

=== Sales ===

With the slogan ''We make our foods using our technology'', Saeukkang was highly successful after its release, which significantly helped [[Nongshim]] to grow from low market share and profits. Many trucks around Korea were gathered with deposits in front of [[Nongshim|Nongshim's]] factory in [[Daebang-dong]], to buy Saeukkang. After three months of the initial release, Saeukkang contributed to increasing [[Nongshim|Nongshim's]] sales by 350%. With the help of Saeukkang's success, [[Nongshim]] was able to release other successful snacks: Banana Kick in 1978, Honey Twist Snack in 1979, Potato Chip in 1980. As of 2013, Saeukkang's sales went beyond 7.5 billion packages. If all of these packages were placed on the ground, they can cover the entire continent of [[Asia]]. <ref name=":002" /> Saeukkang can now be found in 76 countries, stores like [[Walmart]] in the [[United States]],<ref>{{Cite web|title=Nongshim Shrimp Cracker Spicy, 2.64 Oz, 12 Ct|url=https://www.walmart.com/ip/Nongshim-Shrimp-Cracker-Spicy-2-64-Oz-12-Ct/964005919|access-date=2020-11-26|website=Walmart.com|language=en}}</ref>, [[Taobao]] in [[China]].

== Variants ==

Line 28:

* Mini Saeukkang (30g)

* Deluxe Saeukkang (400g).

Line 45 ⟶ 44:

==== Fan Clubs ====

There are about 100 Saeukkang fan clubs in Korea's largest portal, [[Naver Corporation|NAVER]]. These communities share the interests of Saeukkang, consisting of both younger and older generations.<ref name=":02"~~>{{Cite web|date=2013-05-19|title=국민 스낵 ‘새우깡’ 75억 봉 판매 돌파|url=http:~~/~~/www.thinkfood.co.kr/news/articleView.html?idxno=53295|access-date=2020-11-24|website=식품음료신문|language=ko}}</ref~~>.

== Criticism ==

Line 52 ⟶ 51:

* In 2008, there was a report from a consumer that a mouse's head was found in one of Saeukkang's packaging. However, [[Nongshim]] not only concealed the report for a month before formal investigation from the [[Ministry of Food and Drug Safety|Ministry of Food and Drug Safety in Korea(MFDS)]] began, but also the company did not recall their product.<ref>{{Cite web|title=농심, '죽은 쥐 새우깡' 한달간 은폐-유통|url=https://www.viewsnnews.com/article?q=31466|access-date=2020-11-24|website=www.viewsnnews.com|language=ko}}</ref> [[Ministry of Food and Drug Safety|MFDS]] did research the actual conditions of product productions of Nongshim's factories in [[Busan]] and [[Qingdao]], but [[Ministry of Food and Drug Safety|MFDS]] failed to find a connection of mouse's head into Saeukkang.<ref>{{Cite web|date=2008-04-10|title=식약청 "'생쥐깡' 中 제조공정 문제없다"|url=https://www.hankyung.com/society/article/2008041040241|access-date=2020-11-24|website=hankyung.com|language=ko}}</ref>

* In 2010, [[Apamea apamiformis|rice worms]] were found in Saeukkang, and [[Ministry of Food and Drug Safety|MFDS]] draw a conclusion that rice worms were not from product productions, but they were from processes of distribution to retail stores.<ref>{{Cite web|last=|first=|date=2014-08-08|title=새우깡, 소매점 유통과정서 쌀벌레 혼입|url=https://web.archive.org/web/20140808052242/http://news.kukinews.com/article/view.asp?page=1&gCode=soc&arcid=0004044632&cp=nv|url-status=live|archive-url=|archive-date=|access-date=2020-11-24|website=web.archive.org}}</ref>

* In 2019, Nongshim initially planned to stop using shrimps from [[Gunsan]] , [[South Korea]] for the production of Saeukkang due to sea pollution in [[Korea]]. As the company has been using shrimps from the [[United States]] and [[South Korea~~|Korea]]~~ equally, the company claimed that the [[Gunsan|Gunsan's]] shrimp quality got worse unlike 48 years ago. <ref>{{Cite web|title="48년전 그 꽃새우가 아니다"···국산 포기한 '새우깡' 속사정|url=https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=025&aid=0002925244&sid1=001|access-date=2020-11-24|website=news.naver.com|language=ko}}</ref> However, from continuous protests and complaints from [[Gunsan]] fishermen and congress, Nongshim decided to use 10% of [[Gunsan]] shrimp with the condition of high-quality maintenance.

== See ~~Also~~also ==

[[Nongshim]]

Line 61 ⟶ 60:

[[Prawn cracker|Prawn Cracker]]

== External ~~Link~~links ==

* [http://brand.nongshim.com/saewookkang/main/index Nongshim Saeukkang's Official Website (EN)]<references group="f" />

== References ==

~~<references />~~