Take It or Leave It (radio show): Difference between revisions - Wikipedia
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Line 1: {{Short description|American radio quiz show from 1940 to 1947}} {{More citations needed|date=October 2020}} {{Infobox radio show Line 36 ⟶ 37: |podcast = }} '''''Take It or Leave It''''' is a radio [[Game show|quiz show]], which ran from April 21, 1940,<ref name="frbs">{{cite book |last1=Erickson |first1=Hal |title=From Radio to the Big Screen: Hollywood Films Featuring Broadcast Personalities and Programs |date=May 28, 2014 |publisher=McFarland |isbn=978-0-7864-7757-9 |pages=211–213 |url=https://books.google.com/books?id=UgKhAwAAQBAJ&dq=%22Take+It+or+Leave+It%22+radio&pg=PA211 |access-date=January 13, 2023 |language=en}}</ref> to July 27, 1947, on CBS The program was initially sponsored by [[Eversharp]].<ref name=v>{{cite magazine |date=January 26, 1949 |page=27 |title=Eversharp's 'Leave It' To Stay Put in NBC Spot |magazine=Variety |url=https://archive.org/details/variety173-1949-01/page/n424/mode/1up?view=theater |accessdate=January 13, 2023}}</ref> RCA became the sponsor in 1950 and changed the name because of the previous name's association with Eversharp.<ref name="v1" /> == Gameplay == Contestants == Cultural influence == During the 1940s, "That's the $64 question" became a common catchphrase for a particularly difficult question or problem. In addition to the common phrase "Take it or leave it", the show also popularized another phrase, widely spoken in the 1940s as a taunt but now mostly forgotten (except in Warner Bros. cartoons). Chanted in unison by the entire audience when someone chose to risk their winnings by going for the $64 prize, it was vocalized with a rising inflection: "You'll be sorry!"<ref name=cox /> The popularity of the radio program inspired a 1944 20th Century Fox feature film, [[Take It or Leave It (1944 film)|''Take It or Leave It'']],<ref>{{cite news |title=Screen News Here and in Hollywood |url=https://www.nytimes.com/1943/12/23/archives/screen-news-here-and-in-hollywood-phil-baker-to-appear-for-fox-in.html |access-date=January 13, 2023 |work=The New York Times |date=December 23, 1943 |page=23|url-access=subscription}}</ref> about a man who needs $1,000 to pay his wife's obstetrician. When he is chosen as a contestant on the radio quiz show, the prize money is increased beyond the usual $64.{{Citation needed |date=January 2023}} The program was the basis for the later television program, ''[[The $64,000 Question]]''.<ref>{{cite book |last1=Terrace |first1=Vincent |title=Radio Program Openings and Closings, 1931-1972 |date=October 14, 2010 |publisher=McFarland |isbn=978-0-7864-4925-5 |page=226 |url=https://books.google.com/books?id=-rveCQAAQBAJ&dq=%22Take+It+or+Leave+It%22+radio&pg=PA226 |access-date=January 13, 2023 |language=en}}</ref>
In the summer of 1943, the show's audience was estimated at 23 million, making it the highest-rated quiz program on radio.<ref name=ti>{{cite magazine |date=July 1943 |pages=23–26 |title='You'll Be Sorry!': The 'Take It or Leave It' audience acclaims the sixty-four dollar question |url=https://worldradiohistory.com/Archive-Tune-In/Tune-In-1943-07.pdf#page=25 |magazine=Tune In |access-date=January 13, 2023}}</ref> ''Take It or Leave It'' was inducted into the National Radio Hall of Fame in 1990.<ref>{{Cite web|title=Take It or Leave It|url=https://www.radiohalloffame.com/take-it-or-leave-it|access-date=2020-10-18|website=Radio Hall Of Fame|language=en-US}}</ref> == Hosts ==▼ The CBS radio version of the show was first hosted by [[Bob Hawk]] (1940–41), followed by [[Phil Baker (comedian)|Phil Baker]] (1941–47).In 1947, the series switched to NBC, hosted at various times by Baker, [[Garry Moore]] (1947–49), [[Eddie Cantor]] (1949–50) and [[Jack Paar]] (beginning June 11, 1950). Paar continued as host through the change of the series's name to The $64 Question, and was followed by Baker (March–December 1951) and Paar (back in December 1951).▼ == Personnel == ▲The CBS radio version of the show was first hosted by [[Bob Hawk]] (1940–41),<ref name=ht/> followed by [[Phil Baker (comedian)|Phil Baker]] (1941–47).In 1947, the series switched to NBC, hosted at various times by Baker, [[Garry Moore]] (1947–49), [[Eddie Cantor]] (1949–50) and [[Jack Paar]] (beginning June 11, 1950). Paar continued as host through the change of the series David Ross was the announcer, and Ray Block was in charge of the music.<ref name=ht>{{cite news |title=Hawk Goes West as 'Take It Or Leave It' Takes Tour |url=https://www.newspapers.com/clip/1491587/bob-hawk-takes-take-it-or-leave-it-on/ |access-date=January 13, 2023 |work=Harrisburg Telegraph |date=April 5, 1941 |page=25|via = [[Newspapers.com]]}}</ref> == Broadcast history == * ''Take It or Leave It''{{nbsp}}– [[CBS Radio]]; April 21, 1940{{nbsp}}– July 27, 1947; Sunday 10:00{{nbsp}}p.m.{{Citation needed |date=January 2023}} ▼ * ''Take It or Leave It'' - NBC - 1949; Sunday 10:00 p.m.<ref name=v/> * ''The $64 Question'' {{nbsp}}– [[NBC Radio Network]]; September 10, 1950{{nbsp}}– June 1, 1952; Sunday 10:00{{nbsp}}p.m. (1950–51) and Sunday 9:30{{nbsp}}p.m. (1951–52).{{Citation needed |date=January 2023}}▼ Only five recordings of the program are known to survive.{{citation needed|date=May 2022}}▼ ▲* ''Take It or Leave It''{{nbsp}}– [[CBS Radio]]; April 21, 1940{{nbsp}}– July 27, 1947; Sunday 10:00{{nbsp}}p.m. ▲* ''The $64 Question'' {{nbsp}}– [[NBC Radio Network]]; September 10, 1950{{nbsp}}– June 1, 1952; Sunday 10:00{{nbsp}}p.m. (1950–51) and Sunday 9:30{{nbsp}}p.m. (1951–52). ▲== ▲Only five recordings of the program are known to survive. * ''[[The $64,000 Question]]'' ==References== {{reflist <ref name=cox>{{cite book|last=Cox|first=Jim|date=2001|publisher=McFarland & Company, Inc.|title=The great radio audience participation shows: seventeen programs from the 1940s and 1950s|isbn=0-7864-1071-X|pages=160–172}}</ref> }} {{DEFAULTSORT:Take It or Leave It (radio show))}} Line 67 ⟶ 79: [[Category:1940s American radio programs]] [[Category:1950s American radio programs]] [[Category:CBS [[Category:NBC | |||