Toronto sound (hip hop): Difference between revisions - Wikipedia

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'''Toronto Sound''' (sometimes referred to as '''New Toronto Sound''') refers to a style of [[Rapping|rap]] and [[Rhythm and blues|R&B]] that emerged from [[Toronto]] in the late 2000s and early 2010s. Notable for its moody, atmospheric production techniques and its often reflective and hedonistic lyrical themes, it was popularized by artists like [[Drake (musician)|Drake]], [[The Weeknd]], and [[PartyNextDoor|PARTYNEXTDOOR]], along with producers such as [[40 (record producer)|Noah "40" Shebib]], [[Boi-1da]], [[Frank Dukes]], [[Nineteen85]], [[Doc McKinney]], [[Illangelo]], Zodiac, among others.<ref name="Rolling Stone">{{Cite magazine |title= |magazine=[[Rolling Stone]] |url=https://www.rollingstone.com/music/music-news/drake-ovo-sound-influence-883658/}}{{dead link|date=August 2024|fix-attempted=yes}}</ref><ref>{{Cite web |title= |website=[[NPR]] |url=https://www.npr.org/2018/03/22/596830952/inside-the-world-of-noah-40-shebib}}</ref><ref>{{Cite magazine |title= |magazine=[[Billboard (magazine)|Billboard]] |url=https://www.billboard.com/articles/columns/hip-hop/8468381/boi-1da-interview}}{{dead link|date=August 2024|fix-attempted=yes}}</ref><ref>{{Cite web |title= |url=https://www.vulture.com/2017/12/doc-mckinney-interview.html}}{{dead link|date=August 2024|fix-attempted=yes}}</ref> Toronto Sound significantly shaped Toronto's 21st-century musical identity as a major global music exporter. Its elements are ubiquitous with [[Pop music|pop]] music in the 2020s. Over 100 million records with Toronto Sound elements have been sold globally.<ref>{{Cite web|url=https://www.riaa.com/gold-platinum/?tab_active=top_tallies&ttt=TAS#search_section|title=Gold & Platinum|website=RIAA}}</ref><ref>{{Cite news|url=https://www.bbc.com/news/newsbeat-50743503|title=Ed Sheeran, Drake and Justin Bieber: What were they doing 10 years ago?|date=December 12, 2019|via=www.bbc.com}}</ref>

== History ==