Treasure (song): Difference between revisions - Wikipedia

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"Treasure" was composed in common time and in the key of [[E-flat major|E{{flat}} major]] with a [[tempo]] of 112 [[beats per minute]].<ref name=musicnotes>{{cite web|title=Bruno Mars – Treasure (Digital Download) |url=http://www.musicnotes.com/sheetmusic/mtdFPE.asp?ppn=MN0113925 |work=Musicnotes |access-date=March 28, 2015 |archive-url=https://archive.today/20170114213430/http://www.musicnotes.com/sheetmusic/mtd.asp?ppn=MN0113925 |archive-date=January 14, 2017 |url-status=dead }}</ref> The [[chord progression]] of A{{flat}}M7–(Gm7)–Fm7–Gm7–Cm–(B{{flat}}) repeats throughout the song, changing only to end phrases on B{{flat}}9sus (A{{flat}}/B{{flat}}), a deceptive [[Cadence (music)|cadence]]. Mars's vocals range from the low note of [[B♭ (musical note)|B{{flat}}3]] to the high note of [[E (musical note)|E{{flat}}5]].<ref name=musicnotes/> Its composition features punch bass lines, "high synthesizer chimes", call-and-response structure on the backing vocals and "the fill at the end of the chorus".<ref name="NJTM">{{cite news |url=https://www.nj.com/entertainment/music/2013/07/song_of_the_week_treasure_bruno_mars.html|title=Song of the Week: 'Treasure,' Bruno Mars|last=McCall|first=Tris|website=[[NJ.com]]|date=July 14, 2013|access-date=October 27, 2019}}</ref> All the vocals on the track are taken from a "playbook of a '70s pop Lothario". The background vocals have a "call-and-response" structure, while "the fill at the end of the chorus" is inspired by "a roller disco".<ref name="NJTM"/>

"Treasure" is a [[disco]],<ref name="TG - Treasure"/> [[soul music|soul]],<ref name="RS - Treasure"/> [[funk]]-[[Pop music|pop]]<ref>{{cite web|url=https://www.slantmagazine.com/music/review/bruno-mars-unorthodox-jukebox/2945|title=Bruno Mars: Unorthodox Jukebox|last=Chan|first=Andrew|work=[[Slant Magazine]]|date=December 9, 2012|access-date=December 9, 2012|archive-url=https://web.archive.org/web/20131203091352/http://www.slantmagazine.com/music/review/bruno-mars-unorthodox-jukebox/2945|archive-date=December 3, 2013|url-status=live}}</ref> and [[synth-pop]] track,<ref>{{cite web|url=https://www.esquire.com/entertainment/music/g36135549/best-songs-2021/|title=The Best Songs of 2021 (So Far)|last1=Miller|first1=Matt|last2=Holmes|first2=Dave|last3=Vain|first3=Madison|work=[[Esquire (magazine)|Esquire]]|date=April 16, 2021|access-date=April 19, 2021}}</ref> heavily influenced by [[Contemporary R&B|R&B]].<ref name="Slate TR"/> Caroline Sullivan of ''[[The Guardian]]'' called it a "sprightly disco thumper".<ref name="TG - Treasure">{{cite journal|url=https://www.theguardian.com/music/2013/jan/03/bruno-mars-unorthodox-jukebox-review |title=Bruno Mars: Unorthodox Jukebox – review |journal=[[The Guardian]] |date=January 3, 2013 |access-date=May 17, 2013 |last=Sullivan |first=Caroline |archive-url=https://web.archive.org/web/20161122192324/https://www.theguardian.com/music/2013/jan/03/bruno-mars-unorthodox-jukebox-review |archive-date=November 22, 2016 |url-status=dead }}</ref> Josep R. Atilano of Philippine Daily Inquirer wrote that Mars was "acknowledging artists synonymous with the 80s in the likes of [[The Police]], [[New Edition]], [[Billy Joel]], Earth, Wind And Fire, and [[Michael Jackson]]".<ref name="Treasure - PDI">{{cite news |url=http://entertainment.inquirer.net/104555/single-review-treasure-by-bruno-mars |title=Single Review: 'Treasure' by Bruno Mars |last=R. Atilano |first=Joseph |newspaper=[[Philippine Daily Inquirer]] |date=July 22, 2013 |access-date=March 29, 2015 |archive-url=https://web.archive.org/web/20160304000509/http://entertainment.inquirer.net/104555/single-review-treasure-by-bruno-mars |archive-date=March 4, 2016 |url-status=dead }}</ref> Melissa Maerz of ''[[Entertainment Weekly]]'' remarked that the song "makes silk-jumpsuit disco feel contemporary",<ref>{{cite magazine |url=~~http~~https://~~www.~~ew.com~~/ew~~/article/~~0,,20653686,00.html~~2013/02/20/unorthodox-jukebox-review-bruno-mars/ |title=Unorthodox Jukebox (2012): Bruno Mars |magazine=[[Entertainment Weekly]] |date=February 20, 2013 |access-date=May 17, 2013 |last=Maerz |first=Melissa |archive-url=https://web.archive.org/web/20130117023332/http://www.ew.com/ew/article/0,,20653686,00.html |archive-date=January 17, 2013 |url-status=~~dead~~live }}</ref> Andy Gill of ''[[The Independent]]'' wrote that Mars "demonstrates a keen appreciation of [[Patrice Rushen]]'s funk-pop".<ref>{{cite news|last=Gill |first=Andy |date=December 8, 2012 |url=https://www.independent.co.uk/arts-entertainment/music/reviews/album-review-bruno-mars-unorthodox-jukebox-atlantic-8390111.html |title=Album review: Bruno Mars, Unorthodox Jukebox (Atlantic) |newspaper=[[The Independent]] |location=London |access-date=December 7, 2012 |archive-url=https://web.archive.org/web/20121214035145/http://www.independent.co.uk/arts-entertainment/music/reviews/album-review-bruno-mars-unorthodox-jukebox-atlantic-8390111.html |archive-date=December 14, 2012 |url-status=dead }}</ref> In a ''[[Slate (magazine)|Slate]]'' article, critic Ann Powers said that the song "was a direct homage to the sound and even the look of '[[P.Y.T. (Pretty Young Thing)|P.Y.T.]]'-era Michael Jackson".<ref name="Slate TR">{{cite news |url=http://www.slate.com/articles/arts/the_music_club/features/2013/music_club_2013/the_rock_hall_of_fame_and_the_billboard_hot_100_where_were_the_black_acts.html|title=The Rock Hall of Fame and the Billboard Hot 100: Where were the black acts this year?|last=Wilson|first=Carl|work=[[Slate (magazine)|Slate]]|date=December 18, 2013|access-date=February 24, 2014|archive-url=https://archive.today/20131223080850/http://www.slate.com/articles/arts/the_music_club/features/2013/music_club_2013/the_rock_hall_of_fame_and_the_billboard_hot_100_where_were_the_black_acts.html|archive-date=December 23, 2013|url-status=dead}}</ref> Tris McCal writing for [[NJ.com]] noticed the similarities between "Treasure" and the sound of Michael Jackson's ''[[Off the Wall]]'' (1979).<ref name="NJTM"/>

In the April 18, 2013, issue of ''Billboard Top 40 Mid-Week Update'', it was reported that [[Atlantic Records]] had selected "Treasure" as [[Unorthodox Jukebox]]'s third single.<ref name=USR>{{cite magazine|url=http://www1.billboard.biz/bbbiz/photos/pdf/2013/TFMm0418.pdf |title=Billboard Top 40 Mid-Week Update |last=Stern |first=Mike |magazine=Billboard |date=April 18, 2013 |access-date=September 1, 2015 |archive-url=https://web.archive.org/web/20160303183456/http://www1.billboard.biz/bbbiz/photos/pdf/2013/TFMm0418.pdf |archive-date=March 3, 2016 |url-status=dead }}</ref> "Treasure" was sent for [[Airplay|radio airplay]] in Italy on May 10, 2013, by Warner Music Group.<ref name="Italy"/> On May 29 of the same year, [[BBC Radio 1]] began adding the song onto their playlists.<ref>{{cite web|url=http://www.bbc.co.uk/radio1/playlist/|title=BBC Radio 1 Playlist – 29 May 2013|publisher=[[BBC Radio 1]]|access-date=June 16, 2013|archive-url=https://web.archive.org/web/20130501224357/http://www.bbc.co.uk/radio1/playlist/|archive-date=May 1, 2013|url-status=dead}}</ref> On June 21, 2013, a CD single was released in Germany, Austria and Switzerland through Atlantic Records.<ref name="CD single"/> A remix EP with five remixes of the song was released on August 13, 2013, for digital download by the former label.<ref name="Remix Ep"/>

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Mars filmed the music video for "Treasure" with Taja Riley, a model and dancer, in Las Vegas on May 20, 2013, the day after the live performance of the song at the 2013 Billboard Music Awards.<ref name="Idolator BBMA"/><ref name="sinuosmag">{{cite web|url=http://www.sinuousmag.com/2013/06/bruno-mars-treasure-video/|title=Watch: Bruno Mars Invokes the Charm of '80s Music Videos for "Treasure"|last=Complex|first=The|work=Sinuous Magazine|date=June 14, 2013|access-date=September 4, 2015|archive-url=https://web.archive.org/web/20170612071336/http://www.sinuousmag.com/2013/06/bruno-mars-treasure-video/|archive-date=June 12, 2017}}</ref><ref>{{cite tweet|number=336702834286411776|title=Treasure's video model|via=Twitter|first=Taja|last=Riley|user=TajaRiley|date=May 20, 2013|access-date=May 21, 2013|archive-url=https://web.archive.org/web/20160813051916/https://twitter.com/TajaRiley/status/336702834286411776|archive-date=August 13, 2016}}</ref> It was directed by [[Cameron Duddy]] and Mars, who also directed the videos for the last two singles of the album, "[[Locked Out of Heaven]]" (2012) and "[[When I Was Your Man]]" (2013).<ref name="LOOH">{{cite web|url=http://www.mtv.com/videos/bruno-mars/849650/locked-out-of-heaven.jhtml|title=Locked Out of Heaven|work=[[MTV]]|access-date=November 5, 2012|archive-url=https://web.archive.org/web/20121108092549/http://www.mtv.com/videos/bruno-mars/849650/locked-out-of-heaven.jhtml|archive-date=November 8, 2012|url-status=dead}}</ref><ref name="WIWYM">{{cite news|title=When I Was Your Man|url=http://www.mtv.com/videos/bruno-mars/877916/when-i-was-your-man.jhtml|work=MTV|access-date=March 2, 2013|archive-url=https://web.archive.org/web/20130307182612/http://www.mtv.com/videos/bruno-mars/877916/when-i-was-your-man.jhtml|archive-date=March 7, 2013|url-status=dead}}</ref> The video was released on June 14, 2013, by Mars on his official Twitter account<ref>{{cite tweet|first=Bruno|last=Mars|user=BrunoMars|number=345541421027188736|title=Dance With Us World! #TreasureVideo|date=June 14, 2013|access-date=June 18, 2013|archive-url=https://web.archive.org/web/20160928133529/https:/twitter.com/brunomars/status/345541421027188736|archive-date=September 28, 2016}}</ref> and was the third of Mars series to feature simple effects from the late 1970s and early 1980s music videos.<ref name="sinuosmag"/><ref>{{cite web|url=http://www.digitalspy.co.uk/music/news/a490274/bruno-mars-continues-vintage-music-video-theme-with-treasure-watch.html#~pnrGsY20ElG8LF|title=Bruno Mars continues vintage music video theme with Treasure|last=Corner|first=Lewis|work=Digital Spy|date=June 14, 2013|access-date=September 5, 2015|archive-url=https://web.archive.org/web/20151227112354/http://www.digitalspy.com/music/news/a490274/bruno-mars-continues-vintage-music-video-theme-with-treasure-watch/|archive-date=December 27, 2015}}</ref>

Mars and The Hooligans perform the song along with a simple synchronized choreography in matching red suits, leopard print shirts and gold chains. The set features a [[disco ball]], vintage stage lights, the set up of the instruments in the background and other elements present in the [[disco]] era.<ref name= "Treasure - PDI"/><ref name="EW MV">{{cite magazine|url=http://music-mix.ew.com/2013/06/14/bruno-mars-treasure-video/|title=Bruno Mars' time-traveling 'Treasure' video: Watch it here|magazine=[[Entertainment Weekly|EW]]|first=Kyle|last=Anderson|date=June 14, 2013|access-date=June 21, 2013|archive-url=https://web.archive.org/web/20160207084448/http://www.ew.com/article/2013/06/14/bruno-mars-treasure-video|archive-date=February 7, 2016}}</ref><ref name="express">{{cite news |url=http://www.express.co.uk/entertainment/music/407557/Bruno-Mars-unveils-his-Michael-Jackson-inspired-video-for-Treasure|title=Bruno Mars unveils his Michael Jackson-inspired video for Treasure|last=McNally|first=Kelby|work=[[Daily Express]]|date=June 14, 2013|access-date=September 4, 2015|archive-url=https://archive.today/20150405041043/http://www.express.co.uk/entertainment/music/407557/Bruno-Mars-unveils-his-Michael-Jackson-inspired-video-for-Treasure|archive-date=April 5, 2015|url-status=dead}}</ref><ref name="hitfix">{{cite news|url=http://www.hitfix.com/news/bruno-mars-treasures-the-70s-in-retro-video-watch|title=Bruno Mars 'treasures' the '70s in retro video: Watch|last=Newman|first=Melinda|work=[[HitFix]]|date=June 14, 2013|access-date=September 4, 2015|archive-url=https://web.archive.org/web/20151225140254/http://www.hitfix.com/news/bruno-mars-treasures-the-70s-in-retro-video-watch|archive-date=December 25, 2015}}</ref> The style of the music video greatly resembles the performance held at the 2013 Billboard Music Awards.<ref name="Idolator"/> Following the 1970s theme, the video is unavailable in [[High-definition television|high definition]], and is rather shown in standard-definition quality and with a 4:3 aspect ratio. For ''EW'', Kyle Anderson, pointed out "It's all there: The suits, the setting, and the bong-water video effects," while Melinda Newman for ''HitFix'' noticed that "to complete the look, the video features special effects, including crude back lighting, wacky dissolves, geometric shapes, and a Star Wars-like background." All of these and the videotape wear were also added to the footage to bring a retro-feel to it.<ref name="EW MV"/><ref name="hitfix"/><ref>{{cite web|url=http://www.mtv.com/videos/bruno-mars/920678/treasure.jhtml|title=Treasure|work=MTV|access-date=March 2, 2013|archive-url=https://web.archive.org/web/20130701004414/http://www.mtv.com/videos/bruno-mars/920678/treasure.jhtml|archive-date=July 1, 2013|url-status=~~live~~dead}}</ref>

===Reception===

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| 1

! scope="row"| Mexico ([[Mexico Airplay~~]] (~~|''[[Billboard'' ~~(magazine)|Billboard~~Mexican Airplay]]'')<ref>{{cite magazine|url=https://www.billboard.com/artist/bruno-mars/chart-history/mex/|title=Bruno Mars Mexico Airplay|magazine=[[Billboard (magazine)|Billboard]]|date=August 31, 2013|access-date=September 2, 2019|archive-url=https://web.archive.org/web/20180524091533/https://www.billboard.com/biz/charts/2016-11-19/mexico|archive-date=May 24, 2018|url-status=live}}</ref>

| 2

! scope="row"| Mexico Anglo ([[Monitor Latino]])<ref>{{cite web|url=http://charts.monitorlatino.com/top20/Print/Mexico/Anglo/20130916|title=Top 20 Inglés Del 16 al 22 de Septiembre, 2013|date=2013-09-22|work=Monitor Latinoaccessdate=2018-05-02}}</ref>

| 1

{{singlechart|Dutch40|11|refname=dutch|artist=Bruno Mars|song=Treasure|rowheader=true|access-date=May 31, 2013}}

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{{singlechart|Spain|26|artist=Bruno Mars|song=Treasure|year=2013|week=46|rowheader=true|access-date=November 29, 2018}}

{{singlechart|~~Swiss~~Switzerland|13|artist=Bruno Mars|song=Treasure|rowheader=true|access-date=June 12, 2013}}

{{singlechart|UK|12|artist=Bruno Mars|song=Treasure|date=2013-06-29|rowheader=true|access-date=November 29, 2018|refname="UK singles"}}

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! scope="col"| Peak position

! scope="row"| Singapore ([[Recording Industry Association Singapore|RIAS]])<ref>{{cite web|url=https://www.rias.org.sg/rias-top-charts/|title=RIAS Top Charts Week 1415 (~~29 Mar~~5 - 411 Apr 2024)|publisher=[[Recording Industry Association Singapore|RIAS]]|access-date=April 916, 2024|archive-date=April 916, 2024|archive-url=https://archive.today/~~2024.04.09-070103~~20240416084801/https://www.rias.org.sg/rias-top-charts/}}</ref>

| 2922

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! scope="row"|Belgium (Ultratop Wallonia)<ref>{{cite web|url=http://www.ultratop.be/fr/annual.asp?year=2013&cat=s|title=Rapports Annuels 2013|publisher=Ultratop|access-date=December 14, 2019}}</ref>

| 60

!scope="row" |Brazil ([[Crowley Broadcast Analysis|Crowley]])<ref>{{cite web|url=https://maistocadas.mus.br/2013/|title=Brazilian Top 100 Year-End 2013|date=April 3, 2018|publisher=[[Crowley Broadcast Analysis]]|accessdate=January 30, 2022}}</ref>

| 94

! scope="row"|Canada (Canadian Hot 100)<ref>{{cite magazine|url=http://www.billboard.com/charts/year-end/2013/canadian-hot-100?page=3&begin=1&order=position|title=Best of 2013: Canadian Hot 100|magazine=Billboard|date=January 2, 2013|access-date=December 13, 2013|archive-url=https://web.archive.org/web/20180508195442/https://www.billboard.com/charts/year-end/2013/canadian-hot-100?page=3&begin=1&order=position|archive-date=May 8, 2018|url-status=live}}</ref>

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!scope="col" style="width:16.4em;"|Chart (2014)

!scope="col"|Position

!scope="row" |Brazil ([[Crowley Broadcast Analysis|Crowley]])<ref>{{cite web|url=https://maistocadas.mus.br/2014/|title=Brazilian Top 100 Year-End 2014|date=April 3, 2018|publisher=[[Crowley Broadcast Analysis]]|accessdate=January 30, 2022}}</ref>

| 79

! scope="row"| France (SNEP)<ref>{{cite web|url=https://snepmusique.com/les-tops/le-top-de-lannee/top-singles-annee/?categorie=Top%20Single%20de%20l%E2%80%99ann%C3%A9e&annee=2014|title=Top de l'année Top Singles 2014|publisher=SNEP|language=fr|access-date=November 6, 2020}}</ref>

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{{Certification Table Entry|region=Canada|type=single|award=Platinum|number=2|relyear=2013|certyear=2014|artist=Bruno Mars|title=Treasure|digital=true|access-date=September 4, 2019|refname="MC"}}

{{Certification Table Entry|region=France|type=single|award=Gold|relyear=2013|certyear=2013|source=archive|artist=Bruno Mars|title=Treasure|access-date=December 18, 2020}}

{{Certification Table Entry|region=Germany|type=single|award=Gold|relyear=2013|certyear=2014|artist=Bruno Mars|title=Treasure|access-date=April 8, 2013}}

{{Certification Table Entry|region=Italy|type=single|award=Platinum|relyear=2013|certyear=2014|artist=Bruno Mars|title=Treasure|id=2427|access-date=April 11, 2013}}

{{Certification Table Entry|region=Mexico|type=single|artist=Bruno Mars|title=Treasure|award=Platinum|number=2|relyear=2013|certyear=2015|access-date=February 12, 2020}}

{{Certification Table Entry|region=New Zealand|type=single|award=Platinum|relyear=2013|certyear=2013|artist=Bruno Mars|title=Treasure|id=2267|access-date=January 1, 2019|refname="RIANZ"}}

{{Certification Table Entry|region=Spain|type=single|award=Platinum|relyear=2013|certyear=2024|id=bruno-mars-treasure|artist=Bruno Mars|title=Treasure|access-date=April 12, 2024}}

{{Certification Table Entry|region=Sweden|relyear=2013|certyear=2013|title=Treasure|artist=Bruno Mars|type=single|award=Gold|certref=<ref>{{cite web|url=http://sys2.grammotex.se/netdata/grp006.mbr/artdata?sart=2756799|title=Bruno Mars – Treasure|publisher=[[Grammofonleverantörernas förening]]|language=sv|access-date=April 23, 2024|url-status=live|archive-url=https://web.archive.org/web/20240423135445/http://sys2.grammotex.se/netdata/grp006.mbr/artdata?sart=2756799|archive-date=April 23, 2024}}</ref>}}

{{Certification Table Entry|region=Switzerland|relyear=2013|certyear=2013|title=Treasure|artist=Bruno Mars|type=single|award=Gold|access-date=June 2, 2021}}

{{Certification Table Entry|region=United Kingdom|type=single|award=Platinum|relyear=2013|certyear=2017|artist=Bruno Mars|title=Treasure|id=7755-2366-1|access-date=December 19, 2014|refname="BPI"}}

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{{Certification Table Entry|region=Denmark|relyear=2013|certyear=2014|certmonth=10|artist=Bruno Mars|title=Treasure|id=6017|type=single|award=Platinum|streamsonly=true|access-date=July 11, 2019}}

{{Certification Table Entry|region=Japan|type=single|title=Treasure|artist=Bruno Mars|award=Gold|streamsonly=true|relyear=2012|certyear=2023|certmonth=12|access-date=January 29, 2024}}

{{Certification Table Entry|region=Spain|relyear=2013|certyear=2014|certweek=5|type=single|award=Gold|streamsonly=true|access-date=April 23, 2024}}