Wikipedia:Article titles: Difference between revisions - Wikipedia

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* '''Recognizability''' – an ideal title will confirm, to readers who are familiar with (though not necessarily expert in) the topic, that the article is indeed about that topic. One important aspect of this is the use of [[#Common names|common English names]] as used in [[WP:reliable sources|reliable sources]] on the subject.

* '''Naturalness''' -– titles are expected to use names and terms that readers are most likely to look for in order to find the article (and to which editors will most naturally link from other articles).

* '''Precision''' – titles are expected to use names and terms that are [[WP:PRECISION|precise]], but only as precise as is necessary to identify the topic of the article unambiguously. Also, for technical reasons, no two Wikipedia articles can have the same title.<ref>Some on-line encyclopedias use arbitrary numbers to distinguish pages, hence article titles do not need to be unique, but Wikipedia uses a system whereby no two pages can have identical titles. It is technically possible to make articles ''appear'' to have the same title, but this is never done, as it would be highly confusing to readers, and cause editors to make incorrect links.</ref> For information on how ambiguity is avoided in titles, see the ''[[#Precision and disambiguation|Precision and disambiguation]]'' section below and the [[WP:Disambiguation|disambiguation guideline]].

* '''Conciseness''' – shorter titles are often preferred to longer ones.