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Line 51: A high-school [[sprint (running)|sprinter]], Steven Sashen got back into the sport after a 30-year break.<ref name=AboutUs/> However, after two years of injury-prone competition, he joined a local barefoot running club in Boulder, CO at the suggestion of a friend who gave him a copy of ''[[Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen|Born To Run]]'' by [[Christopher McDougall]].<ref name=Born2Run>{{cite book|last=McDougall|first=Christopher|title=Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen.|origyear=2009 |year=2011|publisher=Vintage Books|location=[[New York City]]|isbn=978-0-307-27918-7|pages=168, 172|url=https://books.google.com/?id=QQiPoNLNhLsC&lpg=PA68&dq=born+to+run#v=onepage&q=born%20to%20run&f=false}}</ref> As a result of running barefoot, his [[gait]] changed and injuries abated,<ref>{{cite web|url=http://xeroshoes.com/barefoot-running/the-important-barefoot-running-blister/|title=The important barefoot running blister|author=Steven Sashen|publisher=Xero Shoes|date=July 24, 2011|accessdate=December 30, 2013}}</ref> Sashen wanted to continue the barefoot experience in areas which required foot covering. So he developed his own [[Huarache (running shoe)|modern huarache]]-style sandal similar to those worn by the [[Tarahumara]] Indians in Mexico’s Copper Canyon,<ref name=NatGeo>{{cite web|url=https://www.nationalgeographic.com/adventure/running/running-shoes-gear-guide/#content|title=Running Shoes Gear Guide|publisher=[[National Geographic Society|National Geographic]]|accessdate=December 30, 2013}}{{dead link|date=January 2014}}</ref> consisting of a thin rubber sole sourced from [[Vibram]] in [[Italy]] and [[nylon]]-[[polypropylene]] laces (this original style is now sold as the Xero Shoes "Cherry" in the classic kit).<ref name=AboutUs/> After making the first pair for his wife Lena Phoenix and a second for himself, Sashen got requests from friends for their own minimalist sandals. Sashen launched a website selling this DIY sandal kit at invisibleshoe.com in late November, 2009. In August 2012, the company engaged Dennis Driscoll who has previously developed products for [[Avia (shoes)|Avia]], [[Crocs]], [[Dr. Martens]] and [[Wilson Sporting Goods]] as a chief The company has since moved from online-sales only to also [[Channel (marketing)|channel marketing]] via select [[high street]] based [[North American]] retailers and [[Amazon.com]], priced from $19.95 to $ ==See also== | |||