Zeta Interactive: Difference between revisions - Wikipedia
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Line 9: | location_country = [[United States]] | location = | locations = 9 Locations, <ref name=Bloomberg_Info>{{cite web|last1=Bloomberg|title=Zeta Data from Bloomberg|url=http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=7828714|website=Bloomberg Business|publisher=Bloomberg}}</ref> United States, [[United Kingdom|UK]], [[India]]
| area_served = | key_people = [[David A. Steinberg]], <small>[[Chief Executive Officer|CEO]]</small> | industry = [[Digital marketing]] | products = | services = Data-Driven Marketing, People Based marketing, [[Email marketing]]<br /> [[Search engine marketing]]<br /> [[ | revenue = | operating_income = Line 31: }} '''Zeta Interactive Corporation''' is customer lifestyle marketing company<ref name=Urbanski_Lifestyle>{{cite news|last1=Urbanski|first1=Al|title=Zeta Introduces 'Cross-Lifecycle' Platform|url=http://www.dmnews.com/zeta-introduces-cross-lifecycle-platform/article/360014/|agency=Direct Marketing|publisher=Haymarket Media, Inc|date=9 Jul 2014}}</ref> founded in 2007. The privately owned company's headquarters are in [[New York City]], with eight additional offices worldwide, including [[Silicon Valley]], London and [[Hyderabad, India|Hyderabad]], India<ref name="Cloud Contact_Azuri">{{cite news|last1=Azuri|first1=Calivin|title=XL Marketing Has Now Become Zeta Interactive|url=http://www.cloudcontactcenterzone.com/topics/cloud-call-center/articles/367135-xl-marketing-has-now-become-zeta-interactive.htm|agency=Cloud Contact Center|publisher=Technology Marketing Corp.|date=17 Jan 2014}}</ref>. Founded by [[David A. Steinberg]] and [[John Sculley]], Zeta was built to capitalize on major shifts to the Advertising and Marketing industries with the rise of [[Big Data]]; the emergence of more sophisticated methods of [[data mining]] and [[analytics]], the use of Mobile technologies and the trend toward sophisticated [[Customer lifecycle management|data-driven marketing]] by advertising firms.
The company's set of Data, Email, Social, Search and Mobile solutions are used by Middle Market and Fortune 500 brands. With more than 500 employees worldwide, the company has grown through acquisitions of technologies like Adchemy in November, 2013 to access that Company’s patented Machine Learning technology,<ref name=TC_Ha>{{cite news|last1=Ha|first1=Anthony|title=XL Marketing Buys Adchemy’s Customer Acquisition Division, Adchemy Actions|url=http://techcrunch.com/2013/11/04/xl-marketing-buys-adchemy-actions/|agency=TechCrunch|publisher=AOL|date=4 Nov 2013}}</ref> and Clicksquared in January, 2014 to access its [[Gartner|Gartner-rated]] cross-channel marketing automation technology,<ref name=CRM_Clicksquared>{{cite news|title=Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared|url=http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Zeta-Interactive-Acquires-Marketing-Automation-Platform-Provider-ClickSquared---94413.aspx|agency=CRM.com|publisher=Information Today, Inc.|date=23 Jan 2014}}</ref> and changes in its business model.<ref name="Cloud Contact_Azuri"/>
Zeta considers its approach to data-driven marketing, Precision Marketing,<ref name=RelevencyGroup>{{cite web|title=Webinar – The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!|url=http://blog.relevancygroup.com/2014/10/09/webinar-the-precision-marketing-imperative-tactics-for-improving-marketing-that-deliver-5-to-6-times-the-revenue-and-profit/|website=The Relevancy Ring|publisher=The Relevancy Group (TRG)}}</ref> and it has been highlighted in articles and white papers.<ref name="Precision White Paper">{{cite web|title=The Precision Marketing Imperative: Tactics for Implementing a Framework|url=http://www.relevancygroup.com/shop/the-precision-marketing-imperative-tactics-for-implementing-a-framework|publisher=Relevency Group}}</ref>
Zeta's CEO is [[David A. Steinberg]].<ref name="CEO Steinberg">{{cite web|title=Zeta Interactive Website|url=http://www.zetainteractive.com/who-we-are/management.html|work=About Us Section|publisher=Zeta Interactive|accessdate=24 December 2013}}</ref> Steinberg is a contributing writer on [[Wired (magazine)|Wired]] and [[Huffington Post]].<ref name=Wired_Steinberg>{{cite web|last1=Steinberg|first1=David|title=David A. Steinberg's Page|url=http://insights.wired.com/profile/DavidSteinberg|website=Wired: Innovation Insights|publisher=Condé Nast Digital}}</ref><ref name=HuffPost_Steinberg>{{cite web|last1=Steinberg|first1=David|title=Newsfeed|url=http://www.huffingtonpost.com/david-a-steinberg/|website=Huffington Post|publisher=Huffington Post}}</ref>
== Activities and Events == On January 30, 2014, Zeta Interactive hosted a [http://www.flickr.com/photos/115938698@N03/ forum] on the changes in advertising and marketing over the years, using Apple's [[1984 (advertisement)|1984 commercial]] as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of [[Young & Rubicam]]; Jessica Gelman, Vice President of Customer Marketing & Strategy; [[The Kraft Group]]—the owners of the [[New England Patriots]]; and [[Hooman Radfar]], Chairman and Co-Founder of marketing firm [[AddThis]].<ref name=Zeta_Superbpowl>{{cite news|last=Iftikhar|first=Bilal|title=Super Bowl 2014: Advertisers lose yardage|url=http://www.crainsnewyork.com/article/20140130/MEDIA_ENTERTAINMENT/140139985/super-bowl-2014-advertisers-lose-yardage|accessdate=30 January 2014|newspaper=Crain's New York|date=30 January 2014}}</ref> |