UK Festive Insights 2024

It appears that the pressures of the cost of living have finally eased, as over four in 10 people in the UK now say they expect Christmas to be better this year than in recent years. This optimism is particularly noticeable among younger people.

Our '2024 Festive Insights' report explores UK consumer gift-giving intentions and trends that can help brands and advertisers cut through the noise during the upcoming festive season.

From spending plans and gift categories to gift-related readership and shopping timelines, download the report to unwrap UK festive gifting trends.

Key findings:

• 42% of people in the UK say they expect Christmas 2024 to be better than in recent years
• 38% of UK consumers are planning to spend more on Christmas dinner
• 53% of UK shoppers plan to increase their expenses on presents for children
• 33% of UK shoppers anticipate spending more on gifts for their spouse or partner
• 85% of people in the UK are aiming to make gift-giving this year more environmentally friendly