IAB Europe at DMEXCO - Metrics for Success: Common and Standards in Retail Media - IAB Europe

18th September | 17:50 CET - Find out more here

Our Industry Development and Insights Director, Marie-Clare Puffett will join this panel that will focus on the standardisation of efficiency metrics in Retail Media marketing. Industry experts will discuss how to develop uniform metrics and methods to accurately assess the effectiveness of retail marketing initiatives. The discussion will highlight challenges and opportunities in implementing standardized measurement tools and their impact on optimizing campaigns and budgets. The goal is to create a common foundation for success measurement that enhances transparency and comparability.