[Foundation-l] Oct 22 to January 3 Fundraising Report
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Erik Moeller
erik at wikimedia.org
Tue Feb 5 03:15:22 UTC 2008
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Tue Feb 5 03:15:22 UTC 2008
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On 2/4/08, Casey Brown <cbrown1023.ml at gmail.com> wrote: > Yes, that has actually been brought up in many other venues as well > and I support such an idea. I think the German and French pages > currently do that too: <http://wikimediafoundation.org/wiki/Donate/de> > and <http://wikimediafoundation.org/wiki/Donate/fr>. Yep, certainly localized & customized pages are a good thing. Chapters are very much encouraged to drive this process. There's obviously a tension between having a standardized corporate design for the fundraising page, and the ability to customize it to specific needs. I think the current system is already reasonably good at striking a balance, and can be refined further to allow for things like custom videos, stories, etc. I want to add that WMF is still, highly unusually for a non-profit, operating without a Head of Development leading this process. The hiring process for this role is ongoing, and we've shortlisted a couple of very good candidates. > > The point was also made that matching donations came too late in the > > campaign to be as effective as they might have otherwise been. This > > might have been unavoidable because of the individual donor though. > > There is no mention in the report of matching donations? The timing of the donation made it impossible to phase it in earlier - and given that it overlapped with a general boost around New Year's, it's hard to tell what the impact on donor behavior was. But we'll certainly continue to, *cough*, play with matches to see what effect they might have. ;-) -- Erik Möller Deputy Director, Wikimedia Foundation Support Free Knowledge: http://wikimediafoundation.org/wiki/Donate
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