Re: [Wikimedia-l] Are inline donor banners something we view as acceptable? - Wikimedia-l
Spamming to ask for donations so that they don't spam again until December 2017 (Y)
On 12/2/16, Pine W wiki.pine@gmail.com wrote:
OK, thanks for the info. I'll be interested to read a summary of the campaign when WMF is in a position to create one, which I'm guessing might be in January or February.
I could ask more questions, but I think that I'd better retreat back into my digital cave. I have a UI project calling my name!
Thanks for the rapid responses to questions and comments.
Pine
On Thu, Dec 1, 2016 at 9:53 PM, Joseph Seddon jseddon@wikimedia.org wrote:
More than it represents a feasible concept that can be significantly improved upon. Reducing it's footprint, improving the look and feel so that it reduces its impact on the page.
With regards to user appeals with photos:
- They are notoriously difficult to be successful. We spent a whole year
trying to beat Jimmy's face and Brandon was the only one who ever came close. 2) our banners follow closely trends on the wider web. Donor preferences at the moment seem to follow an image-lite experience. We tried last year reintroducing info graphics or pictures only to remove them again. Its an area we regularly reassess to see if our readers tastes have changed.
Seddon
On 2 Dec 2016 06:17, "Pine W" wiki.pine@gmail.com wrote:
Hi Seddon,
By "And in this instance although the test was successful, we had decided that although a winner, it was the lessons to take away that were more important. From there we hope to arrive at a banner that draws from the success but is delivered in a way that is easier on the eye." are you saying that you've decided to discontinue the inline fundraising but will use lessons learned from it to design banners?
By the way, I thought that some of the WMF folks on Facebook had a good idea when they suggested the "I <3 Wikipedia" frames on peoples' profile pictures. That brings to mind that in a previous round of fundraising
that
WMF had banners with Wikimedians' photos and some fundraising messages that I believe were written by them. Perhaps you could consider bringing back a version of that campaign.
I believe that there is some tradeoff in the length of the campaign and
the
boldness of the fundraising, so to a certain extent I'm reluctantly
willing
to accept bold fundraising if that means that the campaign ends sooner.
I feel strongly that the campaign should stick to 100% of its stated target, not intentionally overshoot the target for purposes of padding the reserves. When WMF says that its goal is $X, then it should end the campaign when it has high certainty that it has reached $X. If that means that a campaign ends a week early, so much the better.
Thanks,
Pine _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
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