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{{short description|Trade name for a scouring pad made from soap-impregnated steel wool}}
{{Redirect|Brillo|the operating system previously known as Project Brillo|Android Things}}
{{infobox brand
| name = Brillo
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| related =
| markets =
| previousowners = Brillo Manufacturing Company (1913-1962), [[Purex (laundry detergent)|Purex Industries, Inc.]] (1962-1985), [[The Dial Corporation]] (1985-1997), [[Church & Dwight]] (1997-2010)
| trademarkregistrations =
| ambassadors =
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}}
'''Brillo''' is a [[trade name]] for a [[scouring pad]], used for [[washing|cleaning]] [[Dishware|dishes]], and made from [[steel wool]] impregnatedfilled with [[soap]].<ref name=bril/> The concept was patented in 1913, at a time when [[aluminium]] pots and pans were replacing [[cast iron]] in the kitchen; the new cookware blackened easily. The company's website states the name ''Brillo'' is from the [[Latin]] word for "bright",<ref name=bril/> although no such word exists in Latin. In Spanish the word ''brillo'' means the noun "shine"; however, German, Italian, French, and English do have words for "shine" or "bright" beginning with ''brill-'' deriving from Latin words for [[beryl]].
==History==
In the early 1900s, in New York, aan unnamed cookware peddler and a jeweller{{who|date=June 2018}} (his brother-in-law), an unnamed jeweller, were working on a solution to theclean blackened cookware.<ref name=bril/> Using [[Iron (III) oxide#Polishing|jewellers' rouge]], with soap and fine steel wool from Germany, they developed a method to scour the backsides of cooking utensils when they began to blacken. The method worked, and the peddler added this new product, soap with steel wool, into his line of goods for sale.<ref name="bril">{{cite web
|title=Brillo: A History of Cleaning
|publisher=[[Church and Dwight]]
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}}</ref>
Demand for the steel wool, copper spun and soap with the[[Jeweler's rouge|jewellers' rouge]] increased quickly,. and theThe peddler and the jeweller decided to patent the product.<ref name=bril/> Because they lacked the money to pay for legal services, they offered New York attorney Milton Loeb an interest in their business instead. Loeb accepted, and in 1913, he secured a patent for the product under the name Brillo. The partnership that formed between the peddler, the jeweller and the attorney became known as the '''Brillo Manufacturing Company''', with headquarters and production operations in New York City.<ref>{{cite web|url=https://www.nytimes.com/1972/01/28/archives/milton-loeb-lawyer-who-began-brillo-corporation-is-dead-at-84.html|title=Milton Loeb, Lawyers Who Began Brillo Corporation, Is Dead at 84|first=|last=|work=The New York Times|date=28 January 1972|access-date=19 March 2018}}</ref><ref name=bril/>
By 1917, the company was selling packaged boxes of six pads, with a cake of soap included. During WW1[[World War I]], it helped with needed efforts of field operations. <ref name=bril/> ItIn was only in1921, the 1930scompany thatmoved theits soapproduction wasfacility containedto within[[London, the padOhio]]. TheIt companywas merged with Purex Industriesonly in 1962.the [[The1930s Dialthat Corporation]]soap boughtwas Purexcontained Industrieswithin inthe 1985pad.
InThe 1997,company merged with Purex Industries in 1962. [[The Dial soldCorporation]] theacquired BrilloPurex businessIndustries toin 1985. [[Church and Dwight]] acquired the Brillo business from Dial in 1997.<ref>{{cite web|url=https://www.bizjournals.com/phoenix/stories/1997/07/07/daily7.html|title=Dial sells brands to Church & Dwight|first=|last=|work=Phoenix Business Journal|date=10 July 1997|access-date=19 March 2018}}</ref>
In 2010, Armaly Brands of [[Walled Lake, Michigan]], primarily a manufacturer of [[Sponge (material)|sponges]], purchased the Brillo business from Church & Dwight. At that time there were about 50 employees, down from a high of about 150 in the 1990s.<ref>{{cite web|url=http://www.crainsdetroit.com/article/20100315/FREE/100319905/walled-lake-sponge-maker-buys-brillo-brand|title=Walled Lake sponge maker buys Brillo brand|first=Dustin|last=Walsh|work=Crain's Detroit Business|date=15 March 2010|access-date=19 March 2018}}</ref><ref name=Columbus/>
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==Production==
Brillo is manufactured in [[London, Ohio]].<ref name=bril/><ref name=Columbus>{{cite news |first=Dan |last=Gearino |url=http://www.dispatch.com/content/stories/business/2011/02/13/if-its-brillo-its-from-london.html |title=If it's Brillo, it's from London |newspaper=[[The Columbus Dispatch]] |date=February 13, 2011 }}</ref>
==Brillo Basics==
In December 2019, Innovative Brands, a division of International Wholesale, agreed to a licensing agreement with Armaly Brands to launch Brillo Basics, a line of household cleaning products.<ref>{{cite web|url=https://www.linkedin.com/pulse/brillo-basics-innovative-brands-glowing-new-partnership-john-boji|title=Brillo Basics and Innovative Brands.... a glowing new partnership|first=John|last=Boji|work=LinkedIn|date=January 20, 2020|access-date=November 11, 2021}}</ref>
==In art==
The most famous example of Brillo in pop art is works by [[Andy Warhol]] in 1964. Warhol did artwork on boxes with the 1960s Brillo logo.
The most famous example of Brillo in pop art is works by [[Andy Warhol]] in 1964. Warhol did artwork on boxes with the 60's Brillo logo. Much like Warhol's [[Campbell Soup Company|Campbell]] soup piece, the Brillo piece has since been gaining a cult following since the piece was displayed at an China art show called ''Legends: Warhol/Basquiat '' through November 8- 10 of 2019 in the Shanghai International Artwork Trade and through November 16-23 of 2019 in Sotheby's Hong Kong Gallery. Artist MADASKI subverted the works of Warhol in his ''If I Had A Dream'' exhibition with Pollock-graffiti like textures. <ref>{{Cite news|title=Sotheby's China Selling Exhibition Features Works by Andy Warhol and Basquiat|url=https://www.barrons.com/articles/sothebys-china-selling-exhibition-features-works-by-andy-warhol-and-basquiat-01572297016|last=Block|first=Fang|date=October 28, 2019|access-date=March 20, 2020|work=[[Barron's (newspaper)|Barron's]]}}</ref><ref>{{Cite news|title=MADSAKI Subverts Iconic Andy Warhol Artworks in "If I Had a Dream" Exhibition|url=https://hypebeast.com/2019/7/madsaki-perrotin-solo-exhibition-hong-kong-recap|last=Estiler|first=Keith|date=July 17, 2019|access-date=March 20, 2020|work=Hypebeast}}</ref>
In 1970 [[Harlan Ellison]] and [[Ben Bova]] published a short story about a robot policeman titled "Brillo".<ref>{{Cite web |title=Brillo by Harlan Ellison, Ben Bova |url=https://www.worldswithoutend.com/novel.asp?id=20425 |access-date=2024-05-10 |website=Worlds Without End |language=en}}</ref> The title was a pun by Bova as a robot policeman could be referred to as metal [[List of police-related slang terms|fuzz]].<ref>{{Cite interview |last=Ellison |first=Harlan |interviewer=Tom Snyder |title=Tomorrow |url=https://www.youtube.com/watch?v=Q4DEEgOgyU4&list=LL&index=147&t=31s |date=1980}}</ref>
== See also ==
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==External links==
* [http://www.brillo.com Brillo]
* [https://www.innovativebrands.com/brillo.php Brillo Basics]
{{Church & Dwight}}
[[Category:Cleaning products]]
[[Category:Church & Dwight brands]]
[[Category:Products introduced in 1913]]
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