Kendall Jenner, Justin Bieber, and Kendrick Lamar Star in Calvin Klein's New Spring 2016 Ad Campaign

Calvin Klein is a big damn fashion company. One of the biggest, actually. And when you're a multi-billion dollar brand selling everything from off-the-runway bonded neoprene topcoats to game-changing undies, you have more than a little leeway to do something big when it comes to your ad campaigns. And for Spring 2016, the minimalist-happy American house went BIG, putting all their wares—and separate lines—into one can't-miss spread. Seriously, just look a this lineup: Kendall Jenner and Justin Bieber (both with CK campaigns under their low-slung belts) join Fetty Wap, Joey Bada$$, FKA Twigs, actress and model Abbey Lee Kershaw (who you may recall from Mad Max: Fury Road), Sung Jin Park, and a bunch more sexy pretty people from the worlds of art, music, fashion, plus some street-casted kids who just hit the jackpot.

The whole lot was masterminded by photographer and filmmaker Tyrone Lebon, who called on a collective of noted creatives (including David Sims) to help execute the enormous project. At the center of the campaign is the line, “I _________ in #mycalvins,” an evolution of the brand's “mycalvins” hashtag that you've probably seen on the Instagram feed of every hot person you follow. And it's the answers (and accompanying shots that illustrate them) that make this campaign feel fresher, funnier, even more enjoyable we dare say than the usual solemn, stark imagery we're used to seeing from capital ‘F’ fashion brands. Fetty Wap “makes money” in his Calvins. Bieber “flaunts” in his Calvins (flexing, no less). Abbey Lee Kershaw "hynotizes" in hers (oh yes, she sure does). The imagery and accompanying video, below, call to mind that mid-90s Calvin era when the brand's ads were true appointment viewing (for titillated customers and, maybe, a government agency), not just a marketing necessity. Which is why, right now, we're ogling in our Calvins.