Inside the Screen with Adin Ross

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On this week’s episode of Inside the Screen, Don speaks with popular creator Adin Ross. If you are unfamiliar with him, he made headlines earlier this year, while streaming his 2K gameplay with Bronny James.

During that interaction, Bronny’s famous father, basketball superstar LeBron James, hopped on to chat with Ross for a couple of minutes, a big fan of the four-time NBA Champion.

Their conversation was incredibly insightful for those looking to enter the YouTube and Twitch spaces heading into 2021. Ross talked about how the E-Dating Show has helped him grow his following despite the pandemic.

“It has been F***** crazy. When NBA 2K was dead, I made the hashtag make 2K fun again. If you do not know me, I made a hashtag that went number one worldwide ‘Make 2K fun again,’ all the content creatives retweeted it and stood by my side,” said Ross.

“Honestly, bro, 2K was s***, all gaming was s***, and I knew I had to switch it up. So, I went from averaging 10,000 views or 11,000 to doubling it. E-Date really helped me because people love it. It is interactive, it is like a tv show, and that is where it took me to that next step.”

Recently, Twitch banned the words  “Simp,” “Incel,” “Virgin,” and other "sexually focused terms." If used by streamers or chatters on the popular streaming game service, they are subject to losing their accounts, according to ArsTechnica. 

Twitch COO Sara Clemens said that the terms would be barred specifically when used in a context that "negatively refer[s] to another person's sexual activity." Twitch later clarified in a statement that "using these terms on their own wouldn't lead to an enforcement [action], but we would take action if they were used repeatedly in a harassing manner."

So, how will this policy change affect Ross and others like him?

“Dude, it’s f***** ridiculous, it is scary as s***, and I can’t be myself. It is really going to be hard to figure out what we are going to do, but we will get there when we get there. I’m going to try my hardest not to get banned. The hardest thing will be that I can’t say these words that I say to my friends.”

You can watch the full interview with the Adin Ross and the Don above, and you can follow Adin Ross on Instagram and Twitter.